Ekornes to show Stressless line for first time in Tupelo
August 14th, 2007
Joan Gunin — Furniture Today,
Upscale producer targeting midpriced retailers
SOMERSET, N.J. — Ekornes, the upscale Norway-based recliner and upholstery maker, will show its Stressless line for the first time in Tupelo at this month’s market.
The company will feature a full 24-seat “zone” display in the Tupelo Building, space 6206, and a mall display in the concourse of building 6.
Tupelo is considered a target audience for Ekornes as it pushes into more traditional markets and expands its presence in the central United States.
“It’s not just high-end contemporary consumers who want comfortable seating,” said Hunter Bigham, Midwest regional sales manager for Ekornes. “We believe Stressless is for everybody.”
The company said it polled its sales force and found that many prospective accounts will be attending Tupelo.
“We are excited about making the connection with retailers who might not have time for us at another show, or who might think Stressless isn’t a fit for them,” Bigham said. “Once folks understand how comfort sells product, our unique concept becomes very powerful for midpriced retailers.”
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