Furniture Business News

Tietex realigning marketing, sales to better serve markets

August 24th, 2007

Furniture Today
Tribble, Chmil named to key posts in residential segment

HIGH POINT — Fabric source Tietex Interiors is realigning its marketing and sales team by the primary markets it serves, and has named industry veterans Craig Tribble and Nick Chmil to new positions to manage its residential business.


Tribble, a fabric rep for over 25 years, has been named business development manager, residential. Chmil, also a fabric rep with more than 20 years experience, has been named business development manager, jobber and retail.

Both report to President Mike Durham, who said they will have broad responsibilities for conceptual and strategic planning, as well as for organizing and supervising field sales efforts.

“This change is about serving customers more effectively,” Durham said. “As world markets shrink, we see an absolute necessity to be more knowledgeable about every customer, more strategic in our thinking and more timely in our performance.

“This initiative is an essential component of a determined growth strategy,” he added. “We fully intend to maintain current growth levels, and we anticipate an acceleration in those levels in the very near future.”

Durham said the repositioning dovetails with planned capital investments by parent Tietex International Ltd., which he said will be announced later.

In a related move, rep Bill Mulhere is now concentrating solely on contract sales, and Tietex Interiors expects to hire additional sales staff for residential.

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