Archive for September 27th, 2007
Line includes company’s first twin bed
New York-based Oeuf showcased its moderately priced juvenile collection, dubbed Sparrow, during the ABC Expo earlier this month.
The group is the modern design company’s largest furniture collection and includes its first twin bed, $760. Other items include a crib, $650, mid-sized wardrobe with a clothes bar and shelves, $1,050; a dresser with optional changing pad, $680; and nightstand, $300.
The collection is finished in solid birch with non-toxic lacquer in gray, rose and white.
Sparrow is available for immediate shipping and targeted to higher-end shops and boutiques.
September 27th, 2007
Custom designs and accessories abound
Kids Today, Randy and Sandy Buttrill opened a small unfinished furniture store in Amarillo, Texas, in 1976. Five years later, they opened their second store in Lubbock.
In 1983, when the influx of big box stores hit the Amarillo and Lubbock markets, the couple added high quality, finished solid wood furniture as well as upholstery, lamps and accessories and became Furniture Center. In 1989 they sold their 45,000-square-foot building in Lubbock and leased half of their furniture building in Amarillo to Havertys.
Sandy had been particularly interested in the youth section of their full-line furniture stores and had been closely watching a small store that had opened in Lubbock that sold baby furniture. The Buttrills ended up buying the story in 1990.
“We kept the Furniture Center corporation, but added the DBA name Kidspace Lubbock and opened the second Kidspace in the remaining 10,000 square feet of our furniture building in Amarillo, next to Haverty’s,” Sandy said.
Sandy’s idea for Kidspace was a comprehensive niche specialty store filled with products to help create “dream rooms for baby to teen.”
Sandy’s son Stephen joined the business in 1991, at the age of 21, when he moved back to Amarillo to run the Kidspace store there. Randy, Sandy and daughter Kathy worked in the Lubbock store until 1997 when Randy unexpectedly had a stroke.
At that point, the Buttrills sold the Kidspace store and building in Lubbock, Randy retired and he and Sandy moved back to Amarillo. Sandy and Stephen continued to work in the Amarillo store. The new owners of the Lubbock store ran the business under a different name for a few years but decided to sell the commercial building by the mall and close the store.
In 2004, the Buttrills opened Kidspace again in Lubbock for their daughter, Kathy Coker, and about a year ago they built a new building for the store.
In the 1980s, when full-line furniture stores began to create vendor galleries within stores, Sandy used the format in the Kidspace stores. While most other baby stores at that point were selling cribs, changing tables and packages of crib bedding, Kidspace created “magic” through merchandising vignettes with all the accessories they could hold.
This not only was a new concept for baby/youth stores, it also was very appealing to the parents shopping for their children since they could envision what the rooms could look like in their own homes.
The stores carry baby, toddler, tween and teen furniture, bedding, lamps, rugs, wall décor and accessories, and they carry Peg Perego and Britax car seats and strollers. Sales are about 50/50 between baby and teen.
Kidspace communicates with its customers by relating the tangible and intangible benefits of the products.
“For example, we tell the customers, ‘Oh, you must sit in our marshmallow glider rocker. It feels like you are engulfed in a marshmallow. And when you are up for the 2 a.m, feeding, put your feet up and snuggle in with baby in cozy comfort,’”Sandy said.
They subtly pass on information that relates the human interaction of the products for the child’s room.
“Youth furniture manufacturers have addressed what the industry recognizes as the three S’s — sleep, study and storage,” Sandy said. “Kidspace adds an additional S, which is socializing. Children grow up interacting with siblings, relatives and friends. Their rooms can be designed as an environment to satisfy the needs of the four S’s.”
Sandy realizes that in a competitive marketplace, independents have to work hard to set themselves apart. Kidspace does this by offering custom bedding and accessories; it’s also a potentially profitable category.
“A unique and a well accessorized store gradually and consistently increases customer traffic,” Sandy said. “Customers’ excitement creates a buzz, and the customers themselves promote that special store.
“Kidspace realizes that if you have several customers buzzing around visiting among themselves, even if they are only buying wall flowers and butterflies, it is much easier to close a furniture sale customer. The furniture buyer is at ease because other customers are confidently spending their money creating their child’s special place. Consumers sense other consumer’s confidence in the store’s values, products and services. Sales breed sales.”
Kidspace offers delivery and set up, a Web site, shower registry, custom bedding and room design consultations, gift cards, three-month layaways, six months same as cash financing, special orders and extensive product knowledge. It also tracks customer purchase and notifies customers if their furniture collection is scheduled to be discontinued or if they have purchased a product that has been recalled.
Sandy says that “being blessed with the second-generation management involvement,” Kidspace has been able to stay at the forefront of current business technology and fashion forward product presentations.
“The talents, energy, comprehension and dedication that Stephen and Kathy have in these areas continue to keep Kidspace a healthy growing company,” she said.
Kidspace has used TV advertising successfully in both markets almost exclusively for the advertising dollars invested. The stores are visual, and both cities have one dominant TV station that has been willing to do extras, like no-cost in-store 30-second spot production and/or discounts on advertising packages.
Kidspace cultivates repeat business with continued communication with its existing database. The point-of-sale software Kidspace put into place in 1998 has proven to be a big benefit.
“It is truly the life blood of the business,” Sandy said. “It enables us to target specific customers with opportunities.”
“We can contact a specific group and offer closeouts on items matching merchandise they may have purchased. It has even proven to be a great facilitator to move out discontinued combo hutches, which probably every retailer in our industry can identify with as lost inventory dollars.”
Sandy says her competitors include everyone from Toys “R” Us and Target to a few small specialty stores to resale stores and the Internet.
“The Internet remains a difficult obstacle to compete with,” she said. “We handle price matching and every situation on an individual basis.”
When it comes to dealing with vendors, Sandy has a “partner for profit” attitude. She says they’ve always paid vendors in full and on time on “every obligation, which has often resulted in being presented with opportunity buys or favored shipping.”
Sandy says one of their best business ideas was to separate, in the mind of the tween consumer, the baby and children’s product offerings. During the first eight to nine years that Kidspace was open, they tried to merchandise the furniture collections so that the vignette showed the families how the baby room could transition to the older child’s room in the same vignette. When they moved the Amarillo store into its new building in 2001, they designed an entry vestibule that offered entrance to the right for baby and an entrance to the left for teen.
“Little girls, especially, did not like being taken to a baby store to look at furnishings when they were transitioning to ‘big girl’ rooms,” Sandy said. “But boy, do they like going to our teen side. They love the sassy signs, bright colors, boas, chandeliers, canopies, wall daisies, jeweled butterflies. These little girls wield a lot of buying power and Kidspace listens to these little consumers.”
Another great business move was buying, rather than leasing, their real estate. Since 1979, the Buttrills have bought their buildings.
“In doing so, we have not been held hostage by landlords and have built equity and made money through the years in buying, selling and buying all of our buildings,” Sandy said.
Another good move for Kidspace, Sandy said, is its membership in a strong trade organization, NINFRA. Sandy says networking with other successful store owners in the industry has been invaluable.
Running a retail business in today’s world is extremely challenging. Sandy says during the past few years, the industry has squeezed and squeezed margins between the cost of goods and retail selling prices. Mostly because of price shopping on the Internet, but sometimes because of cut-throat dealers, many vendors have established minimum suggested retail prices.
“Unfortunately for brick and mortar stores, the minimum selling prices often represent margins suitable for the survival of non-overhead stores, not feel, see, touch, explain, show, warehouse, stock and service stores,” she said.
Because of shrinking margins, Kidspace has started buying containers in order to have quality products, competitive pricing and healthier margins. Kidspace is concentrating on vendors that provide opportunities for healthy margins.
After close to two decades in the industry, with two generations of Buttrills working side by side, Sandy has a few secrets of success to share.
“Know that for everything you get in life, you pay a price. Carefully evaluate the price you are willing to pay before you make a commitment. Honor all commitments,” she said. “Have the courage to make big decisions and the stamina to prove they were the right choices. Set specific long and short term goals. Surround yourself with people who want to make a difference; recognize and applaud their talents and contributions. Work as a team. The operative word is work. Embrace change and growth, the world is in a state of constant flux. Be constantly aware of new business opportunities around you. Think. Enjoy a bit of humor daily. Laughter is healthy. Every night evaluate what you accomplished that day. You traded one day in your life for it, was it worth the trade?”
September 27th, 2007
By Dan McLean
Jeff Parsons and Bruce Beeken have been designing and building custom furniture together for more than two decades.
This weekend, they will join about 50 Vermont woodworking companies to showcase their wares at the fourth annual Fine Furniture and Woodworking Festival in Woodstock.
Last year, about 2,000 people attended the two-day event. This year, attendance is expected to double, said Kathleen Wanner, assistant director of the 150-member, Rutland-based Vermont Wood Manufactureres Association. She expects the festival to draw people from throughout New England and New York state.
Items on display will cover the wood spectrum: furniture, bowls, toys, games and gifts, she said, naming a few.
“If it’s made with wood, somebody makes it in Vermont,” Wanner said.
The festival’s goal is simple. “It’s to make our residents and our visitors aware of the quality wood products that are made here in Vermont,” she said.
Beeken Parsons, located at Shelburne Farms, builds high-end chairs, tables and other furniture. The company has participated in the last three woodworking festivals, the first of which was held at Shelburne Farms.
“Shelburne Farms is a spectacular site,” Parsons said.
About 800 people attended the festival that year, Wanner said.
Locating the festival in Woodstock, with its convenient access to interstates highways 89 and 91, makes more sense to draw in a larger crowd, Parsons said.
Most of the people who attend are going to be entertained, he said. “It’s not really a wholesale show. We, as an industry, would be thrilled if there were more wholesale buyers.”
Most of the work Beeken Parsons does, however, is made-to-order, not wholesale. Parsons said his company has found a niche in the changing, global economy by employing an “intellectual component.”
Instead of relying on mass production of a set number of furniture models, Beeken Parson, which has four full-time employees, focuses its effort on design.
Craig Anderson, 52, of Burlington also will attend the festival, playing his custom-made guitars. Anderson has been playing the guitar for about 40 years and building them for nine, mostly steel-string, flat-top, acoustic guitars.
Each guitar takes about 120 hours to make; he sells them for $2,800 to $6,000. “They’re nice,” Anderson said, noting he uses beams from covered bridges in Vermont for parts of the instrument.
Something new
There is a new element to the festival this year.
Vermont architects are being given VIP treatment, and getting a preview of the products made by the woodworkers. The hope is that some of the architect’s future clients may be interested in filling their homes with local goods.
“They can furnish their homes right out of the Green Mountain State,” said Sara Widness, the festival’s spokeswoman.
Sixteen architects have signed on, she said.
“There is a very nice display of furniture down there,” Parsons said. “There is some very exceptional work that is done here in Vermont.”
The weekend festival will be accompanied by an annual product and design competition, which will run through Nov. 4. The competition will be exhibited at the Bridgewater Mill, Widness said.
Marsh-Billings-Rockefeller National Historical Park in Woodstock also is participating in this event. There will be demonstrations of a sawmill, weaving on a wooden loom and horse-drawn wagon rides through the woods.
Employing thousands
Woodworking employs more than 4,000 Vermonters.
Last year, 2,047 Vermonters worked for the furniture industry, earning an average of $31,459, said Mike Quinn, Vermont’s commissioner of economic development, citing Labor Department figures. Another, 2,283 people worked to produce other wood products, such as toys and plywood, earning an average of $34,064, Quinn said.
The wood products industry, he said, is “a legacy industry for the state” and one that will continue to provide solid employment for Vermonters, despite the challenges of the global marketplace.
Contact Dan McLean at 651-4877 or dmclean@bfp.burlingtonfreepress.com
September 27th, 2007
By WILLIAM KEESLER , The Dispatch
Instead of leasing showroom space in High Point during the spring furniture market, Linwood Furniture chose to invite selected retailers to the plant in Lexington to view its first collection.
But the Davidson County-based company will be in the thick of the action when the fall market opens next week.
Linwood will occupy 5,000 square feet of The Showrooms on English in High Point and will display not just the first collection but two new ones as well.
Bob Shaak, newly promoted from senior vice president of sales and marketing and chief operating officer to president and chief executive, said this market will be “an important milestone” for the 18-month-old company.
“We’re creating a brand - the Linwood brand,” he said.
Private investors founded Linwood in March 2006 after Lexington Home Brands closed its Plant No. 2 on Old Linwood Road, laying off 360 employees, as part of a strategy of shifting production overseas. The plant had made LHB’s The World of Bob Timberlake collection, but Timberlake objected to moving the manufacturing of the line to China.
Jimmy Kepley, president and CEO of Kepley-Frank Hardwood Co. in Davidson County, and Timberlake’s son, Dan Timberlake, led the Linwood board as president and secretary, respectively, until announcing Sept. 13 that they would take less active roles, and Shaak and Bryan Starnes, senior vice president of operations and plant manager, would move into their positions.
Linwood has continued to make The World of Bob Timberlake for LHB and has done contract work for several other furniture manufacturers as well. But the company is also launching its own lines.
Shaak said 18 of the 22 retailers who looked at the first collection, American Classics, in March bought it. But the fall market will be the first chance for many other retailers to see it.
American Classics is a collection of 14 bedroom pieces and eight dining pieces handcrafted from solid cherry, combining classic design with Arts and Crafts influence, and featuring a rich chestnut brown finish, antique brass hardware, tapered legs, bracket feet, chamfered edges and soft curves.
Pieces include a high boy TV armoire, bedside night stand, Modern Regency pedestal dining table, traditional panel bed, spindle bed and 11-drawer triple dresser, which retails for $1,495.
Linwood’s new Hart Square Collection is inspired by a group of 73 original log buildings dating from 1782 to 1873 and moved to a 200-acre-plus tract outside Hickory by Dr. Robert Hart, a friend of Bob Timberlake. The structures are filled with furniture from their period.
Based on Hart’s collection of buildings, Lexington furniture designer Steve Hodges has created a collection of 35 to 40 bedroom, dining room and occasional pieces that Linwood is making out of Southern pecan. It’s Early American furniture with exposed jointery but designed for today’s lifestyles.
The collection contains “some very unique individual pieces,” said Starnes, including a surveyor’s desk, an apothecary chest and the Chapel Mirror, patterned after a window in a log church among Hart’s buildings.
Said Shaak: “This is a group we really feel is going to put Linwood on the map.” At a tough time for furniture sales in general, Shaak added, “we think we can bring this to market and give retailers something different to sell.”
Linwood is still pricing the collection, but a dresser will retail for $1,495 to $1,595, Shaak estimated. Hodges initially proposed 110 to 115 pieces, so the collection can be expanded.
Linwood’s third collection, The Villages at Gulf Breeze, is a 15-piece bedroom collection inspired by the South Carolina Low Country and designed for the second home and resort property markets. The pieces are made from American hardwoods and come in seven finishes.
Pieces include two styles of beds and an open bar hutch. A dresser will cost $1,095 to $1,195, Shaak estimated. Dining room and occasional furniture will be added to the line.
“These three groups are three entirely different looks,” Starnes said. Linwood is “trying to create family heirlooms,” he said.
The company is attempting to put “romanticism back into the furniture business,” Shaak said.
With just one collection available in the spring, leasing a High Point showroom did not make sense, Shaak said. “Now that we have three groups, it makes sense to get a showroom so we can showcase our product and create a broader dealer base.” Also exhibiting at The Showrooms on English will be Charleston Forge, Michael Thomas Co. and Miles Talbott.
After recent news about problems with toys and other products made in China, retailers say the timing is good for offering American-made furniture, Shaak said.
Linwood opened last year with 25 employees and now has 100 people working in production and another 10 in the office. A good furniture market would enable the plant to add another 20 to 30 workers within a short period, Shaak said.
The 550,000-square-foot factory once employed 500 people under LHB or other predecessor companies. “We’re nowhere near the capacity of this plant,” Starnes said.
Shaak said the company’s goal is to generate sales of $12 million to $15 million to $25 million a year.
William Keesler can be reached at 249-3981, ext. 221, or at bill.keesler@the-dispatch.com.
September 27th, 2007
ADAM AIKEN, SENIOR BUSINESS WRITER
A furniture company that was on the brink of disappearing a year ago has had a new lease of life - and is about to open a second shop.
Ian Robinson, who founded Furniture By Design (FBD) in 2003, says he saw the light last year when he realised that the below-standard products his business was churning out threatened the very existence of the company.
Last autumn he was on the verge of calling it a day but decided to risk everything, and the gamble seems to have paid off.
Turnover was £60,000 in 2005-06 and £94,000 in 2006-07 - but this year, having invested thousands of pounds in new machinery, Mr Robinson is expecting to smash through the £150,000 barrier.
FBD - which formerly traded as Pine By Design - makes and sells furniture at its base in North Burlingham, off the A47 between Norwich and Acle.
“I think it’s probably fair to say that for our first three years, the furniture we were producing was not good enough in terms of quality, and we weren’t getting repeat custom,” Mr Robinson said.
“But since we made the changes, we have been constantly getting repeat custom - and we haven’t had a single complaint about anything we’ve produced.
“We have focused on quality and that has made all the difference. If the quality isn’t there, it doesn’t sell.
“People do want the quality, and they are finding that what is being produced in places such as China is nowhere near the standard of British-made stuff.
“I firmly believe that Chinese imports are ruining the furniture industry in England, and some of the imports are horrible.”
He added that it was a myth that Far East manufacturers were able to churn out cheaper goods of the same quality as those made in the UK, and he was confident that his Norfolk-produced furniture could fight off the competition and enable FBD - which makes shelves, cupboards, wardrobes and tables - to expand across the region.
The Lowestoft shop will open this Sunday, and Mr Robinson said he was hoping for big growth over the coming years.
“I would like to continue expanding and the aim is to open a new shop every year,” he said.
“We also have plans for a bigger factory in North Burlingham and there is no reason why we can’t build on our recent success and expand across the region.”
September 27th, 2007
By: Chris Duffy
“Vicenzi’s” will soon be located in the old Schauer and Schumacher building at the intersection of Adams Street and Walnut Street.
But some city leaders don’t want it there.
John Solberg and Brandon Vicenzi are a couple of young entrepreneurs from Green Bay.
“We’re pretty much starting straight from scratch,” said Vicenzi.
They’ve been friends since they were little, but now they have a big, $1.3 million dollar plan to revamp this old furniture store.
“We just, I guess, fell in love with it right away,” said Solberg.
It’s on a popular downtown corner, but it’s been empty for seven years.
“I feel fortunate because anything that would’ve went in there I think would have succeeded,” said Solberg, Vicenzi’s owner.
With a goal of opening by the end of the year, they want to attract to the working professionals of downtown, saying they want to utilize the close proximity to the courthouse.
They’ll serve coffee and pastries in the morning, sandwiches for lunch and cocktails at night.
“We’re not another nightclub where we’re going to have this overwhelming music and the younger crowd, we’re actually targeting the business person,” said Vicenzi.
But the alderman for this district says, enough is enough.
There are already two other bars right next door to this property, and two other ones right across the street.
That’s why she says, they don’t need another one.
“I think that’s simply too high of a concentration,” said Celestine Jeffrys, Green Bay Alderman.
Jeffrys voted to not give Vicenzi’s its liquor license.
“Last night, it seemed that the moratorium that we, I thought we had in place was a non-issue, and I simply do not understand why that is,” said Jeffrys.
But her opinion is overshadowed by the majority of city leaders who want to give a couple of eager young men from Green Bay, a chance to succeed.
September 27th, 2007
Three prototypes will earn cash prizes.
by Mairi Beautyman
Next Spring, the Furniture Society, an international membership organization, and the Neuberger Museum of Art at Purchase College, State University of New York, will explore the idea of the furniture prototype in “Multiplicity, the Art of the Furniture Prototype.” The exhibit will be on view at Purchase College, June 15 – August 10, 2008. In conjunction with the exhibit, the two organizations have teamed up to launch an international contest for furniture prototypes, due January 15.
Entries are welcome from studio furniture makers, artists, architects, and industrial designers. Prototypes must be full-scale, completely built, and created since January 2000. No restrictions apply to material or type of furniture. Selected prototypes will be showcased in a full-color catalog of the exhibition, published and distributed by the Furniture Society. Three prototypes will earn cash prizes of 3,500, $1,000, and $500. These three entries will also earn a spotlight at the International Contemporary Furniture Fair in New York, May 17-20, 2008.
Marking the opening of “Multiplicity,” the Furniture Society will held its 12th annual conference at Purchase College, June 18-21, 2008.
Entry forms are available online (pdf).
September 27th, 2007
by Benjamin Spillman,Las Vegas Gaming Wire
LAS VEGAS, Nevada — Operators of a multibillion-dollar home furnishings trade-show venue in downtown Las Vegas say a new survey indicates Southern Nevada will soon be the epicenter for furniture wheeling and dealing, but backers of the industry’s current leading market don’t buy the results.
On Monday the World Market Center released the survey results, which said a majority of professional furniture buyers and sellers think Las Vegas will be the most important furnishings market in the industry by 2012, displacing the industry’s current top market in High Point, N.C.
If so, the continuing expansion of the World Market Center would go a long way toward justifying the $10 million in tax breaks the city of Las Vegas finance department estimates the center will receive over about 20 years.
World Market Center holds two market events annually that each attract an estimated 50,000 people who scour manufacturers’ showrooms looking for furniture and furnishings to purchase and sell at retail stores.
Each market event has an estimated $90 million nongaming economic impact. By the time the market’s third building opens in 2008, operators will have invested more than $1 billion in the project. They have plans to continue expanding.
Shawn Samson, one of the World Market developers, said that in some ways World Market Center is already living up to its promise and the survey backs up claims it is gaining on the High Point market.
“High Point has been in business over 100 years. We are very much in our infancy,” Samson said. “Yet in our infancy we really have accomplished remarkable numbers.”
Opened in 2005, the World Market Center is scheduled to have about 5 million square feet of permanent exhibit space plus 1 million square feet of temporary space in 2008, compared with about 12 million square feet of space at the High Point market, which has roots going back 188 years.
“That took High Point decades to accomplish,” Samson said of the space available in Las Vegas.
He said results of the World Market Center-funded survey indicate there will be demand for even more space.
According to the survey, conducted by a third-party research firm using the Internet and in-person interviews, 31 percent of responding furniture buyers say Las Vegas is the most important market in the industry today and 65 percent said it would be the most important in the next five years.
Among manufacturers, the people who create demand for lease space by renting showrooms in markets, 29 percent said Las Vegas is the most important market today and 58 percent expect it will be the premiere market within five years.
Furniture buyers reported they could see more sellers in less time in Las Vegas than in High Point, a key factor in judging the effectiveness of a marketplace. Sellers ranked Las Vegas as better than High Point in 26 of 27 categories, with history and tradition being the exception.
But the people who operate the High Point Market say they’re stepping up efforts to retain lucrative tenants and question whether Las Vegas can maintain the pace of growth.
Brian Casey, who operates the High Point Market, pointed out customer research that indicates the North Carolina market is maintaining its industry-leading market share.
Casey’s survey, which wasn’t released to the public, reported that 85 percent of respondents, most of whom were furniture industry CEOs or owners, said if they could only attend one market it would be High Point. It also reported satisfaction rates above 80 percent with High Point’s delivery of new product developments, ability to keep up with trends and provide quality networking opportunities.
That the furniture industry provides the communities around High Point with $8.2 billion in economic impact annually means operators of that market are extremely motivated to avoid losing market share to Las Vegas.
“We are acting as far more than just a mere trade show,” Casey said.
September 27th, 2007
By Richard M. Barron,Staff Writer
HIGH POINT — Universal Furniture has won a lawsuit alleging that a New Jersey company copied and sold Universal’s furniture designs as its own.
Collezione Europa USA Inc. copied furniture from two lines sold by Universal, a judge concluded, and in some cases actually passed off Universal’s furniture as its own during High Point Market.
Universal officials testified and showed pictures that proved Collezione displayed actual pieces of Universal furniture at High Point Market, according to the ruling handed down Sept. 14 by Judge William Osteen of U.S. District Court for the Middle District of North Carolina.
The lawsuit involved the Grand Inheritance and English Manor collections, which were both copyrighted in 2003. Rhodes Furniture had been a major buyer of the collections.
But in 2004, Rhodes decided to look for a substitute vendor of furniture and contacted Collezione, which began introducing furniture substantially similar to Universal’s lines, according to the lawsuit.
Osteen plans to hold another hearing later to determine Universal’s monetary award in the case.
September 27th, 2007
By: Furniture World Magazine
Broyhill® Home Furnishings announced that the company will introduce a motion furniture program in High Point emphasizing attention to detail in tailoring, seating and overall frame construction. The collection offers traditional and transitional styled leather and leather/fabric collages including motion sofas, sectionals, loveseats, rocker recliners, lo-leg recliners, and home theater pieces with storage compartments and angled cupholders.
“This program is an integral addition to our product line as we focus on the developing more relevant and coordinated product across all categories,” states Don Webb, Broyhill’s Executive Vice President of Sales and Merchandising. “With the addition of motion furniture, we move one step closer to becoming a complete source for our retail partners.”
Five transitional groups and three traditional groups offer designs ranging from rollover pub backs with angled pad arms to border backs with pleated arms in a variety of leather colors ranging from walnut to chocolate. Leather/fabric collages offer a softer alternative with coordinating chenilles, velvets, and jaquards.
Two unique home theater units offer home theater style seating. Three seats are adjoined by two wedge tables with flip-up storage units and angled cup holders. All three seats recline, including the middle seat, which is operated by a parachute cord release. Styles include a light brown leather silhouette with rollover pub-back frame and padded chaise seat cushions, and a hand wiped leather finish in a walnut color with picture frame border stitched back cushions and nail head trim.
The R850 transitional group includes a reclining loveseat, sofa, and rocker recliner. Offered in a dark brown full grain leather, these rollover pub-back frames are luxurious and plush with angled pad arms and padded chaise seat cushions. A sectional configuration can be achieved by adding a seat wedge between the sofa and loveseat thus providing ample seating for guests.
R702 is offered as a loveseat, sofa, and recliner. The group is available in a mid tone brown leather, offering a uniquely top stitched, flanged border back pillow with kidney. A wedge shaped arm and chaise seat cushion offer maximum comfort while reclining. The unique design offers full leg support.
Traditional offerings include the R701 group, which features a hand-wiped antiqued leather finish in a rich cocoa color. Nail head trim adorns the welted scoop arm as well as the scrolled wing. Picture frame border stitched back and seat cushions offer an interesting visual effect.
About Broyhill: Broyhill Home Furnishings offers wooden case goods and upholstery for every room in the home, including the living room, dining room, bedroom, family room, home entertainment area, home office and youth bedroom. Sold in retail stores in all 50 states and 35 foreign countries, Broyhill is one of the largest home furnishings producers in the world. For over 100 years, Broyhill continues to be the most recognized furniture brand. Headquartered in Lenoir, North Carolina, Broyhill is a subsidiary of Furniture Brands International (NYSE:FBN), which produces, sources and markets its products under six of the best-known brand names in the industry – Broyhill, Lane, Thomasville, Henredon, Drexel Heritage, and Maitland-Smith.
September 27th, 2007
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