Homes are becoming more compact and spaces more flexible, causing Indonesians’ furniture arrangement style to change. Furniture is no longer just an accessory, but part of a lifestyle.

The Indonesian furniture industry plays a strategic role in the national economy and still has vast opportunities for expansion. Furniture exports rank second in the handicraft sub-sector, contributing around 12.2 percent.

The main challenge for the national furniture industry is not in production potential, but in value chain connectivity—from materials and manufacturing technology to market access. Access to major markets such as the United States, Europe, and East Asia has been established. However, standardization, efficiency, and cross-sector integration still need to be strengthened so that national industry players, including MSMEs, can connect more directly with global market networks.

The growth of the property sector has led people to seek more functional, space-saving, and aesthetic furniture. To meet this demand, the national industry is trying to connect upstream potential in materials and technology with downstream potential in design and markets.

Indonesian furniture today is not just a household item, but has evolved into an integral part of modern lifestyle, residential aesthetics, and national pride. This trend is driven by the quality of raw materials, innovative designs, and the ability of local craftsmen to combine tradition with modern functionality. The use of natural materials such as teak, rattan, and bamboo combined with modern designs brings a natural feel to the home (coastal modern or Japandi style), which is very popular.

–sh