— Kids Today,
Canwood Furniture of Penticton, British Columbia and Dakota Trading of Corona, Calif. have formed a strategic marketing alliance. Each company will market substantial portions of the other’s product line in their principal markets. This alliance will also afford notable synergies in all phases of marketing, product development and sourcing.

Dakota, formed in 2004, has developed extensive youth and master bedroom collections as well as home office and entertainment at mainstream price points, in a variety of media and finishes, and enjoys a vibrant and growing customer base throughout the USA.


“This relationship will enable us to achieve greater momentum in both US and Canadian markets for our growing basket of products and leverage Canwood’s exceptional brand equity in the Canadian market,” said Todd Block, President of Dakota. 

Canwood Furniture, launched in 1986, has created a uniquely positioned product line comprising solid pine, ready-to-assemble furniture with collections bridging youth and master bedroom together with home office. 

“While our commitment to our proprietary niche will continue in both the Canadian and US markets,” Mel Kemp, President of Canwood, said “we are excited about the potential to offer our Canadian customers high

quality programs in the conventional case goods categories. In fact, this alliance has been pursued as a result of numerous requests over the years for alternate finishes, particularly in the youth bedroom category where we have exceptional product placement.”

Canwood will debut two youth bedroom collections in a variety of stained and painted finishes at the The Canadian Home Furnishings Market in Toronto, January 12-15, 2015.