Furniture Today,
Universal’s new line to debut in Wisconsin

GREEN BAY, Wis. — Universal Furniture’s Better Homes and Gardens collection is set to debut in furniture stores across the country, starting with Carson Pirie Scotts location here on July 28.


The collection is a result of a collaborative effort between designers and craftsmen at Universal Furniture and the editors of Better Homes and Gardens, billed as “America’s largest home enthusiast magazine, with a circulation of 7.6 million and a readership of nearly 40 million.”

“Demand for the collection has been overwhelming,” said Randy Chrisley, Universal president and CEO. “Better Home and Gardens delivers trust, appeal and quality — three powerful ingredients that resonate with retailers and consumers alike.”

He said the rollout will be one of the largest in the industry’s history, with hundreds of stores to feature the collection in the coming months.

The signature collection was designed with involvement from the magazine’s editors, who took cues from its readers.

“The collection provides classic, multi-functional and affordable furniture designed to meet the lifestyle needs of the Better Homes and Gardens woman,” Universal said in a release.

Carson Pirie Scott’s kick-off celebration in Green Bay July 28 will include a live radio remote, a book-signing with the magazine’s editor-in-chief, Gayle Goodson Butler, as well as a Better Homes and Gardens “Test Kitchen Taster” sweepstakes.
 
The event also includes an interactive presentation from Beverly Rivers, founding editor of the magazine’s Creative Collection of 40 newsstand magazines, which will show consumers how to use pieces from the new collection to put together an eclectic room.

It’s one of many planned dealer events across the country featuring the magazine’s editors.