Furniture Row Companies of Denver, Colo., which currently owns and operates 330 stores in 32 states, plans to open four jointly located home furnishing and bedding specialty stores in Chattanooga.

To house the stores, the furniture retailer plans to build a one-level, 53,440-square-foot Furniture Row Shopping Center.


Crews have begun erecting the structural steel for the new Center located at 2035 East Polymer Dr. Construction is anticipated to be completed by this fall.

The Center will contain four specialty furniture stores in one convenient location. The stores brands include Oak Express, Bedroom Expressions, Sofa Mart and Denver Mattress Company.

The Oak Express and Bedroom Expressions stores currently located at 30 Northgate Park will move into the Center when construction is complete.

“The Center will bring a unique furniture shopping experience to the area,” said Bill McKendry, marketing director for Furniture Row Companies. “Unlike other furnishings retailers, our centers have four specialty stores at one destination. Each store focuses on a particular category and each store is managed and staffed with people who are extremely knowledgeable about their specific lines. And, best of all, they all guarantee their prices to be the lowest.”

Here’s a run down on each store brand and their specialty:

Denver Mattress Company is considered unique among its competitors in the bedding industry because it is both a mattress manufacturer and mattress retailer. It manufactures, distributes, and retails its own private-label, ultimately providing full control over how its products are priced and sold.

The company uses the same components and materials as the leading brand-name manufacturers, but because it manufactures and sells its own mattresses, it has eliminated the middleman markup. Therefore, Denver Mattress customers get brand-name quality mattresses for as much as 50 percent less, officials said.

Sofa Mart specializes in casual leather and upholstery home furnishings, as well as accent pieces such as occasional tables, armoires, and home accessories. The kind of furniture you would use in your living room and family room areas of the home, it was stated.

The chain provides a large variety of styles, some of which are reminiscent of those found in high-end department stores and fashionable furnishings catalogs. The difference being that consumers will find Sofa Mart’s products more attractively priced and more readily available, officials said.

Oak Express sets itself apart by only carrying furnishings made from fine woods like, oak, cherry, maple, pine, and more. From dining and entertainment to home office, Oak Express offers consumers a chance to own quality, long lasting furniture at very affordable prices, it was stated. Oak Express is the largest cash buyer of wood furniture in the country.

Bedroom Expressions provides a unique retail experience, a single store specializing in bedroom furniture, offering consumers a larger selection of better quality bedroom furniture at affordable prices, officials said.

Furniture Row also offers a 200% price pledge guarantee. This states that if within 30 days of purchase, the customer finds the identical item advertised for less at another local store, Furniture Row will refund 200% of the difference. In addition, Furniture Row provides a variety of financing options designed to cater to the customer’s needs, it was stated.

Furniture Row Companies is one of the largest family-owned specialty home furnishings and bedding retailers. The company is comprised of five specialty store brands, including Sofa Mart, Oak Express, Bedroom Expressions, Denver Mattress Co, and Big Sur Water Beds.