Will show new contemporary collection

LENOIR, N.C. — Hammary Furniture is rolling out a new retail display format for a contemporary style occasional and casual dining collection set to launch this market.

The 40-piece Modern Hammary collection includes cocktail, end and accent tables as well as dining pieces, a low profile room divider and a sofa, chair and ottoman. Finishes are black, ash and merlot.

The retail presentation was designed in conjunction with the Connie Post Cos., which specialize in the development and design of retail display and merchandising concepts. It comes in 200- and 500-square-foot formats and includes signage that complements the contemporary styling of the group, which is geared toward younger consumers and others who occupy smaller living spaces.

“This focuses on doing a lot of business in a small square footage,” said Randy Huff, Hammary vice president of sales. “It is conducive to selling because people can come in and pick out items they want.”

The group features a variety of items and price points ranging from a $179 glass top cocktail to a $1,400 two-piece home entertainment console with wine storage.

Other signature pieces include a $249 cocktail and a short profile room divider on casters that retails for $399.

Many of the items are sized to fit into smaller homes. For instance, one cocktail is 44 inches long compared with the usual 50 inches.  The group also has a 36-inch round cocktail, compared to the normal 38- to 40-inch range.

“There is a real premium here on scale, function and price point,” Huff said, noting that this is the first time Hammary has launched such a merchandising concept for retailers.

He said retailers who saw the presentation at this week’s premarket here liked the concept. The official rollout occurs at the High Point Market, which opens Oct. 1.