Competition in the creative industry in the world is getting tighter so it is no longer possible for Indonesian furniture products to rely solely on the availability of natural raw materials and skilled craftsmen.

The creative industry is an industry that relies on creative thinking and skills to improve welfare. Indonesian furniture designers are an important key to winning competition in the international market. It is very unfortunate that currently some furniture entrepreneurs are still reluctant to use local Indonesian designers, and prefer to produce the work of foreign designers proposed by buyers.

This may happen because furniture entrepreneurs and buyers are not yet familiar with the quality of the creative works of Indonesian furniture designers. In fact, apart from being interesting and innovative, the work of Indonesian furniture designers is also environmentally friendly. Because Indonesia has an abundance of basic furniture materials, the work of furniture designers will not be far from the themes of wood, rattan, bamboo, and other natural materials.

The world changes so quickly and drastically are caused by technological developments, new innovations, and new discoveries. Even in the world of furniture and design, this development cannot be avoided. The emergence of new motivation and innovation also supports creative workers.

–sh