Gary Evans — Furniture Today
BeHome to show full line at October market

HIGH POINT — A new upholstery source formed by a partnership of three industry veterans will debut at when the fall High Point Market opens Oct. 1.


The company, BeHome LLC, is owned by Lew English, former president of manufacturer Hickory Hill Furniture, and by Tim and Elaine Bolick, owners of upholstery producer Paladin Inds.

BeHome will manufacture in Maiden, N.C., and will open its first market showroom in the Atrium on Main, at 430 S. Main St. 

English, whose furniture career spans more than 30 years, is handling sales, marketing and manufacturing for the line, which will be domestically produced and supplemented by some imported occasional product. 

Elaine Bolick has worked in the home furnishings industry for more than 20 years and has been vice president of merchandising for several furniture manufacturers. She is responsible for fabrics and merchandising for the new company.

BeHome sofas will retail at $899 to $1,119, price points below those of Paladin, which has headquarters in Hiddenite, N.C.

“Basically, we’ll focus on family room furniture, as well as feature both cottage and traditional collage,” English said. “We’ll also have a small assortment of frames targeted to the export market.”

He will supervise BeHome’s Atrium space while the Bolicks will supervise their Paladin showroom at 110 N. Wrenn St.

English said BeHome will show its entire line during the fall market here, and chose the Atrium because it had enough space available.