Romanian furniture retailer Mobexpert opened its superstore in Bulgarian capital Sofia on Wednesday, following a EUR 10 M investment.

Sprawling over 11 000 square meters in the Lyulin district of the city, it was opened by Romanian Prime Minister Calin Popescu Tariceanu, Sofia mayor Boyko Borissov and Mobexpert CEO Dan Sucu.


This is the chain’s sixth superstore and the first outside Romania, but Mobexpert plans to open another two over the next four years, Sucu said.

“It is a great joy for us to step on the Bulgarian market. When I started this business 14 years ago, my goal was to prove that good products do not have to be expensive. I am glad that today we are growing outside Bulgaria, but still pursuing the same goal,” he added.

The group’s other chain, Mobexpert Office, which retails exclusively office furniture, has been present in Bulgaria for two years.

Mobexpert group, which has an integrated structure with production, retail, wholesale, logistics and real estate divisions, reported a turnover of EUR 150 M.

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