Sustainability issues are a major concern in the world, including in the furniture industry. Consumers are increasingly aware of the importance of protecting the environment and are looking for more sustainable furniture products. Some reports say the eco-friendly furniture market is worth $44.2 billion. Other reports say the demand for eco-friendly furniture could reach around $51 billion and will continue to grow in the future.

Meanwhile, furniture manufacturers in Indonesia continue to strive to produce products that are in line with international buyer trends and demands, including demand for environmentally friendly products. On the other hand, these products continue to highlight the uniqueness of design and craftsmanship excellence which are indeed the main values ​​of Indonesian furniture products.

The large potential of the environmentally friendly furniture market must be utilized by Indonesian industry players. In addition to improving their design capabilities, Indonesian furniture manufacturers must continue to pay attention to the importance of using technology.

Indonesia has no shortage of environmentally friendly raw materials, such as rattan. Indonesia is the largest and best producer of rattan in the world. Three things that support the growth of the Indonesian furniture industry are environmentally friendly products, the use of digital technology, and smart technology.

–sh