Hotels are facing tougher competition than ever before. People have a wide choice with more hotels, resorts and vacation rentals. Hotels recognize that they must offer the best possible experience and facilities to attract guests to avoid competition. Here’s what we saw this year in hotel furniture and features.

In a world that feels increasingly digital, people crave closeness and interaction. Hotels personalize marketing to increase customer loyalty and attract new visitors. They personalize the check-in process to make guests feel like no strangers during their visit. The hotel also changes the furniture to further personalize their stay.

Visitors want to experience a new location and back to a hotel room that feels like home. In the past, hotels chose furniture that appealed to variety of tastes. This year, popular hotels choose for furniture and upholstery that felt more personal than neutral.

Unique furnishings add a pop of color or combine bold patterns that make a room feel inviting and unique. When a hotel wants to offer a comfortable getaway with timeless classic feel, they choose for sleek colorful sofas with gel-impregnated foam mattresses so guests feel they are living in a luxurious historic home. There is a resort that has uniquely rustic feel, so they opted for brown leather beds to make guests feel right at home.

Hotel furniture, plays an important role especially upscale hotels, such as Five Star Hotels. Actually the success of a hotel business is closely related to the configuration of hotel furniture. Hotel furniture is mainly composed of hotel guest room furniture, public area furniture, corridor furniture, restaurant furniture, conference room furniture, etc. Meanwhile, hotel furniture design, along with interior design, must carefully consider the function of the furniture in the room and the harmony of the environment.

–sh