Since 2016, Urban Quarter presents as one of the online furniture that is committed to becoming a place for Indonesian people to fullfill home needs, office or restaurant equipment with the best local furniture brand. Not only online, Urban Quarter is also available offline in February 2017 in Kelapa Gading and Plaza Indonesia.
Creative Director of the Urban Quarter, Adelaide Chintara, explains, the name Urban (urban life) Quarter (place) itself means as a brand that provides a variety of modern and contemporary style products, suitable for all types of spaces, both home or ofiices.
“The Urban Quarter idea start from my concern for local furniture brands that are less attractive for producers in Indonesia. From that phenomenon I try to create innovations and opportunities, so that Urban Quarter can be a place to bring buyers to the best curated local furniture sellers. “explained Adelaide Chintara, Monday (01/21/2019) in Jakarta.
She continued, through curated furniture from local brands, Urban Quarter created various concepts such as modern, mid century, scandinavian to minimalistic. The products offered are housewares products such as tableware, pillows, vases, and so on.
Having a target market for women, young couples, millennials with SES B to A Urban Quarter create products with more contemporary designs.
“Beside direct sales to consumers individually or B2C, Urban Quarter also serves B2B. We work with offices, cafes, restaurants, hotels and more, “Adelaide added.
She further said, Urban Quarter is committed to continuously providing qualified local products for consumers, which are not inferior to international brands and in middle price category. Consumers can shop offline and online. The Urban Quarter offline store can be found in Kelapa Gading and Plaza Indonesia.
“We offer more affordable prices with modern and sleek international standard product designs. We also always provide a variety of decoration inspirations for consumers through the Urban Quarter social media platform, ” concluded Adelaide Chintara.
