Jeff Linville — Furniture Today,
Corbin leaves as senior VP-marketing
WEST LAFAYETTE, Ind. — Chromcraft Revington today announced that Dennis Valkanoff has been promoted from senior vice president to president of CR-Home, the company’s residential furniture division.
He will continue to report to Ben Anderson-Ray, chairman and CEO, assuming responsibilities previously held by David Corbin, senior vice president of marketing. Corbin said he resigned from the company to pursue other interests and spend some time with his family, and declined further comment because of a confidentiality agreement.
Valkanoff joined the company Dec. 1 to oversee sales for its five residential furniture lines: Chromcraft, Peters-Revington, Cochrane, Sumter Cabinet and Silver Furniture. In his newly expanded role, he will have overall responsibilities for the businesses, including integration of the sales and marketing functions as well as management of the product life cycle.
Before joining Chromcraft Revington, Valkanoff was senior vice president of corporate sales for upholstery giant Berkline/BenchCraft and held sales and management posts at England and Les Brown Chair Co.
“This integration will provide greater coordination and alignment between sales activities, product management and marketing activities for our residential furniture business,†said Anderson-Ray. “It parallels the structure of our commercial furniture business and constitutes another important step in repositioning the company in the global furniture marketplace.â€
Valkanoff will be supported by Brenda Dillon, who joined the company earlier this year as vice president of product management and merchandising for CR-Home, and Boyd Barnhardt, director of marketing for CR-Home. Dillon, a former merchandise manager of occasional, home entertainment, home office and accent furniture for Broyhill, will assume merchandising and category responsibility for CR-Home occasional, upholstery and bedroom product.
While the company has five manufacturing divisions, Valkanoff said there is little overlap in product lines. Chromcraft is a big player in casual dining. Peters-Revington and Silver have occasional and entertainment, but with different looks; Silver also has leather upholstery. Sumter and Cochrane both have case goods, but at different prices, and Cochrane also has fabric upholstery.









