By JOSEPH P. SMITH
\nStaff Writer
\nMILLVILLE — A July 31 “soft opening” is planned for an Ashley Furniture HomeStore that is to be the retail anchor for the rejuvenated Wheaton Plaza shopping center.
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\nThe North High Street center has been under renovation since October. The furniture outlet is taking over space that was vacant for almost four years.<\/p>\n
Ron Kincaid, a regional manager for Crest, disclosed the opening date Monday. A grand opening will take place in August. The store will have about 47,400 square feet of show space.<\/p>\n
Kincaid, a Vineland resident, was a guest at the Millville Industrial Commission meeting. He praised city officials for helping advance the project.<\/p>\n
“We’ve opened stores throughout the state of New Jersey,” Kincaid said. “And never in any locale of any city, county, has there been such ease of working with the city.”<\/p>\n
The Ashley store is a Crest Furniture Co. operation. Crest has a licensing agreement with Ashley Furniture Industries to sell its products.<\/p>\n
Crest, doing business as Wheaton Plaza LLC, bought the center in December 2004.<\/p>\n
Kincaid said the Ashley product line targets “middle America.” The store itself is divided into 21 distinct zones, different not only in product but down to their music and lighting.<\/p>\n
“You can get lost,” he said.<\/p>\n
The center also has landed a Pizza Hut, relocated from Route 47 in Millville; a Huntington Learning Center tutoring service location; an Allstate Insurance office; and Landi Pool & Games, a relocation from Vineland.<\/p>\n
“And there are two other businesses,” Kincaid said. “We’re running out of space. So things are going very well. We’re very happy.”<\/p>\n
Kim Wood, Cumberland County’s marketing director, also was at the meeting. It was the county that interested Crest in Wheaton Plaza.<\/p>\n
Wood said Kincaid recently joined the county’s Economic Development Board.<\/p>\n
Originally published July 11, 2013<\/p>\n","protected":false},"excerpt":{"rendered":"
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