BY JULIE BUCHANAN
\n COLONIAL HEIGHTS \u00e2\u20ac\u201d Tyler McCray never thought he\u00e2\u20ac\u2122d find himself in the business of selling furniture.
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\nBut when the opportunity to become part of a successful store franchise came his way, he says he couldn\u00e2\u20ac\u2122t pass it up.<\/p>\n
McCray, 28, is the owner of Furniture 4 Le$$ at 1855 Southpark Blvd. The store, which opened in March, is one of a seven-store chain with locations in Virginia and North Carolina. The business is based on the concept that each store sells only the top 2 percent of popular furniture items \u00e2\u20ac\u201d mainly sofa and loveseat combinations, dinette sets and beds.<\/p>\n
\u00e2\u20ac\u0153If we sell the top 2 percent but have a smaller store, we have less overhead,\u00e2\u20ac\u009d McCray said, comparing Furniture 4 Le$$ to other, larger furniture stores. \u00e2\u20ac\u0153For example, we have no blue couches. Who wants to buy a blue couch? Nothing against anyone that wants to buy a blue couch, but the colors we have sell.\u00e2\u20ac\u009d<\/p>\n
The store is primarily a one-man operation with McCray doing most of the selling. His wife, his cousin and other family members often help out, however.<\/p>\n
He became involved in the franchise through a long-time friend, whose family has owned furniture stores for generations, he said. Before getting his own store, McCray, who is from Dinwiddie County, worked as an electrician with his father\u00e2\u20ac\u2122s business. He also worked for his wife in her real estate business.<\/p>\n
Furniture is a change, but he believes he\u00e2\u20ac\u2122ll be in the business for some time.<\/p>\n
\u00e2\u20ac\u0153I really don\u00e2\u20ac\u2122t sell the furniture, I sell the concept,\u00e2\u20ac\u009d he said.<\/p>\n
McCray says business has been good through the summer as more people discover his unique furniture store. He hopes to expand with another store in the Tri-Cities in the next few months.<\/p>\n
Many customers have been repeat customers and learn about the store through word of mouth, according to McCray.<\/p>\n
\u00e2\u20ac\u0153Sometimes people are just browsing,\u00e2\u20ac\u009d he said. \u00e2\u20ac\u0153They happen to see us. It\u00e2\u20ac\u2122s really wild how it\u00e2\u20ac\u2122s escalating into a great business.\u00e2\u20ac\u009d<\/p>\n
\u00e2\u20ac\u00a2 Julie Buchanan may be reached at 722-5155.<\/p>\n","protected":false},"excerpt":{"rendered":"
BY JULIE BUCHANAN COLONIAL HEIGHTS \u00e2\u20ac\u201d Tyler McCray never thought he\u00e2\u20ac\u2122d find himself in the business of selling furniture.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1348","post","type-post","status-publish","format-standard","hentry","category-furniture-world-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/1348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=1348"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/1348\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=1348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=1348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=1348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}