Thomas Russell — Furniture Today,
\nAvoiding conflict and confusion with Standard line
\nSAN DIEGO \u00e2\u20ac\u201d Martin Furniture is dropping its Mission Hills
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\noccasional group because it too closely resembles a line produced by Standard Furniture.<\/p>\n
The four-piece group originally was produced to match Martin\u00e2\u20ac\u2122s Mission Hills home entertainment line marketed under the Kathy Ireland Home name.<\/p>\n
However, Standard also has a relationship with Ireland and a Mission Hills occasional group marketed under the Kathy Ireland brand. Because of the conflict and potential confusion associated with the two lines, Martin agreed to drop the four-piece group.<\/p>\n
Martin will continue to market its other occasional lines under the Martin Furniture brand. These items have fallen under the Martin umbrella since the company launched the occasional line at the July 2012 Las Vegas market, said Karl Eulberg, Martin\u00e2\u20ac\u2122s vice president of sales.<\/p>\n
Its occasional lineup includes the Jefferson Heights, Urban Loft, Cape Town, Southampton, Tribeca Loft and Ashbury collections. With cocktail tables at $199 to $399 retail and end tables at $129 to $229, the line has been developed to complement the company\u00e2\u20ac\u2122s Kathy Ireland home entertainment line.<\/p>\n
Eventually, Martin hopes to launch occasional groups to complement five or six other existing home entertainment groups.<\/p>\n
\u00e2\u20ac\u0153It is helping both categories and it is helping our customers increase their average tickets,\u00e2\u20ac\u009d Eulberg said. \u00e2\u20ac\u0153Our customers respect us for the way we configure our products to meet the needs of consumers.\u00e2\u20ac\u009d<\/p>\n
However, he emphasized that the occasional lines will not use the Kathy Ireland name and won\u00e2\u20ac\u2122t mirror any occasional products offered by Standard.<\/p>\n
\u00e2\u20ac\u0153We are just trying to create the solution our customers asked us for and be compatible with our brand partners,\u00e2\u20ac\u009d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"
Thomas Russell — Furniture Today, Avoiding conflict and confusion with Standard line SAN DIEGO \u00e2\u20ac\u201d Martin Furniture is dropping its Mission Hills<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1679","post","type-post","status-publish","format-standard","hentry","category-furniture-world-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/1679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=1679"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/1679\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=1679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=1679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=1679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}