By: Furniture World Magazine\u00c2\u00a0
\nThe High Point Market Authority unveiled a pair of new logos during its Board of Directors Meeting that effectively changed the name of both the Authority and the Market itself.
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\nHence forth, the International Home Furnishings Market will be known as the High Point Market, and its official sponsor will be known as the High Point Market Authority.<\/p>\n
Brian Casey, High Point Market Authority president, noted, \u00e2\u20ac\u0153While a logo was developed for the Authority around the time of its inception, none has existed for the Market itself. In reevaluating Market\u00e2\u20ac\u2122s brand, we have been faced with two challenges: The first, and most critical, is the official name, which we found few industry executives actually using. Both in this country and beyond, people refer to our bi-annual event as \u00e2\u20ac\u02dcHigh Point,\u00e2\u20ac\u2122 or \u00e2\u20ac\u02dcHigh Point Market,\u00e2\u20ac\u2122 just as they say, \u00e2\u20ac\u02dcCologne,\u00e2\u20ac\u2122 \u00e2\u20ac\u02dcShanghai,\u00e2\u20ac\u2122 \u00e2\u20ac\u02dcParis,\u00e2\u20ac\u2122 \u00e2\u20ac\u02dcNew York,\u00e2\u20ac\u2122 and so on.<\/p>\n
\u00c2\u00a0\u00e2\u20ac\u0153At the same time,\u00e2\u20ac\u009d Casey continued, \u00e2\u20ac\u0153we did not believe it made sense for the Authority to have a logo that is disconnected from that of the Market itself. Therefore, the logos we\u00e2\u20ac\u2122ve developed now inextricably link the High Point Market with the High Point Market Authority, which is exactly as it should be.\u00e2\u20ac\u009d<\/p>\n
The new symbol of the High Point Market and the High Point Market Authority is a multi-branched tree.<\/p>\n
According to Casey, the tree speaks to the High Point Market\u00e2\u20ac\u2122s early history and the case goods makers who essentially planted the seed for Market years ago. \u00e2\u20ac\u0153From these great roots we have grown to encompass all the branches or categories of the home furnishings industry,\u00e2\u20ac\u009d Casey said. \u00e2\u20ac\u0153And, like the Market itself, our tree is a living, growing organism encompassing many, many parts. Our tree also symbolizes ongoing growth, both of individual businesses and individuals, thanks to the myriad educational offerings we have offered in the past and will expand further as we move ahead in the future.\u00e2\u20ac\u009d<\/p>\n
The logos are designed to change color in time with the spring and fall Markets.***** \u00e2\u20ac\u0153Our tree changes color with the seasons, because season after season, the trends begin here and visitors to the Market have long enjoyed experiencing North Carolina\u00e2\u20ac\u2122s changing seasons,\u00e2\u20ac\u009d Casey explained. \u00e2\u20ac\u0153We know High Point is big and spread out and working Market can make for a strenuous walk, but by all accounts, it can be a lovely walk and people tell us time and again how much they enjoy experiencing the change of seasons when they join us here.\u00e2\u20ac\u009d<\/p>\n
Indeed, Casey added, \u00e2\u20ac\u0153High Point Market is really all about people, and you can see them represented in the trunk of our tree. Given that the Market Authority\u00e2\u20ac\u2122s mandate is to uphold, encourage and support the growth of the High Point Market, we believe this symbol ideally represents the Authority as well.\u00e2\u20ac\u009d<\/p>\n
About the International Home Furnishings Market Authority: The High Point Market Authority is the official sponsor of the High Point Market, the world\u00e2\u20ac\u2122s home for home furnishings. Featuring more than 2600 exhibitors and attracting tens of thousands of visitors from more than 110 countries, the High Point Market is the driving force of the home furnishings industry.<\/p>\n","protected":false},"excerpt":{"rendered":"
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