Gary Evans
\nTUPELO, Miss. \u00e2\u20ac\u201d Davis International and designer Laura Orsborn are teaming up to launch the company\u00e2\u20ac\u2122s first line of imported upholstery at the October market in High Point.
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\nOrsborn and Davis merchandise manager Bruce Hartman said the line will include 15 collections of coordinating upholstery and occasional tables \u00e2\u20ac\u201d six in a light finish, six in dark and three fully upholstered.<\/p>\n
Sofas will retail from $999 to $1,399. Features include carved showwood, eight-way hand-tied construction and down-blend cushioning, plus fringe, tassels and upscale fabrics.<\/p>\n
\u00e2\u20ac\u0153This is designed to appeal to the female buyer with all the bells and whistles and high style,\u00e2\u20ac\u009d said Orsborn, whose trademark is layering fabrics, colors and textures in a collage approach to traditional design.<\/p>\n
She said the collections are designed to make purchasing simple for the consumer. \u00e2\u20ac\u0153We wanted to create a trusted brand, and put a room together so that the customer could take it home and it would look exactly as it looks in the showroom,\u00e2\u20ac\u009d she said.<\/p>\n
Eventually, the line may add other products like rugs, Orsborn said.<\/p>\n
A video featuring the designer will be available to help the retail sales force pitch the product, and could be used in a continuous loop for consumers.<\/p>\n
\u00e2\u20ac\u0153We want to put rooms together that will drive retailers\u00e2\u20ac\u2122 sales tickets through the roof,\u00e2\u20ac\u009d Hartman said.<\/p>\n
The product will be available in container quantities. Davis will back up the line in its Mississippi warehouse to prevent flow problems between China and the United States.<\/p>\n
Davis currently sells sofas that start at $499 retail and top out at $799. The new line will expand the upper end and is expected to allow the company to pick up customers it hasn\u00e2\u20ac\u2122t had before, Hartman said.<\/p>\n","protected":false},"excerpt":{"rendered":"
Gary Evans TUPELO, Miss. \u00e2\u20ac\u201d Davis International and designer Laura Orsborn are teaming up to launch the company\u00e2\u20ac\u2122s first line of imported upholstery at the October market in High Point.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1878","post","type-post","status-publish","format-standard","hentry","category-furniture-world-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/1878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=1878"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/1878\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=1878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=1878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=1878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}