By: Furniture World Magazine\u00c2\u00a0
\nSCHOU USA, LLC, the newly-formed American subsidiary of the Danish commercial trader SCHOU Company, has
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\nofficially announced its launch as a key U.S. supplier of Scandinavian home furnishings.<\/p>\n
SCHOU USA\u00e2\u20ac\u2122s unique line of contemporary outdoor furniture will debut at The International Casual Outdoor Furniture & Accessories Market at the Merchandise Mart in Chicago September 13-16. SCHOU USA has also acquired approximately 3,000 square feet of permanent showroom space at the Market Square in High Point, N.C.<\/p>\n
After researching the American home furnishings market for more than six months, SCHOU USA decided it was time to unleash its Danish product offering on U.S. soil. \u00e2\u20ac\u0153I learned through countless trade shows, hours of investigation and after building a solid network throughout the industry, that outdoor furniture with a modern, contemporary feel is simply hard to find here,\u00e2\u20ac\u009d said Chris Curran, president of the U.S. outfit.<\/p>\n
Since its inception 43 years ago, the SCHOU Company has steadily grown into a global enterprise, housing operations throughout Scandinavia, Northern and Central Europe, South Africa and now China.<\/p>\n
Given SCHOU\u00e2\u20ac\u2122s worldwide popularity and positive financial outlook, expanding to the United States was the logical next step in its growth process.<\/p>\n
\u00e2\u20ac\u0153The outdoor furniture segment is one of the fastest-growing opportunities for American furniture retailers,\u00e2\u20ac\u009d said Jorgen Schou, company owner. \u00e2\u20ac\u0153Additionally, a significant percentage of American furniture consumers in recent years have begun to purchase items with a more upscale, simple yet elegant feel\u00e2\u20ac\u201dwhich is exactly the look that our Danish team aims to deliver.\u00e2\u20ac\u009d<\/p>\n
The furniture\u00e2\u20ac\u2122s \u00e2\u20ac\u02dcupscale\u00e2\u20ac\u2122 feel doesn\u00e2\u20ac\u2122t necessarily translate into outrageous price tags, however, said Curran. \u00e2\u20ac\u0153The mission for the entire SCHOU organization rests on offering customers value for their money. If a product can\u00e2\u20ac\u2122t deliver that, we won\u00e2\u20ac\u2122t sell it.\u00e2\u20ac\u009d<\/p>\n
In Chicago, SCHOU USA will introduce its outdoor furniture in a 1,600 square-foot space alongside 300 other vendors that represent the best in the casual furnishings industry. Thousands of retailers flock to the annual expos\u00c3\u00a9 to see the best product introductions in this furniture niche.<\/p>\n
Back at home in High Point, N.C., the \u00e2\u20ac\u0153Home Furnishings Capital of the World,\u00e2\u20ac\u009d SCHOU USA will immediately begin preparing its showroom for the renowned International Home Furnishings Market held each October and April. This semi-annual event draws a crowd of 70,000 eager shoppers from the global furniture industry.<\/p>\n
With the flurry of activity surrounding SCHOU USA\u00e2\u20ac\u2122s initial upstart, it has chosen to save incorporating its indoor home furnishings lines for a later date. Indoor furnishings account for two-thirds of the parent company\u00e2\u20ac\u2122s worldwide sales. \u00e2\u20ac\u0153For now, it\u00e2\u20ac\u2122s best to start small and grow from there,\u00e2\u20ac\u009d said Curran.<\/p>\n
About Schou USA: Founded on 43 years of experience in the home furnishings industry, SCHOU USA, the United States division of Company A\/S, is committed to carrying on the parent organization\u00e2\u20ac\u2122s tradition of bringing value to customers through quality products. SCHOU USA is located at Suite 315 in High Point\u00e2\u20ac\u2122s Historic Market Square. For more information on how SCHOU USA can assist<\/p>\n","protected":false},"excerpt":{"rendered":"
By: Furniture World Magazine\u00c2\u00a0 SCHOU USA, LLC, the newly-formed American subsidiary of the Danish commercial trader SCHOU Company, has<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1907","post","type-post","status-publish","format-standard","hentry","category-furniture-world-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/1907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=1907"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/1907\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=1907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=1907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=1907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}