{"id":1977,"date":"2013-09-19T11:16:54","date_gmt":"2013-09-19T05:46:54","guid":{"rendered":"http:\/\/indonesia-furniture.com\/news\/2013\/09\/19\/martin-adding-mixed-containers-from-china\/"},"modified":"2013-09-19T11:16:54","modified_gmt":"2013-09-19T05:46:54","slug":"martin-adding-mixed-containers-from-china","status":"publish","type":"post","link":"https:\/\/indonesia-furniture.com\/articles\/martin-adding-mixed-containers-from-china\/","title":{"rendered":"Martin adding mixed containers from China"},"content":{"rendered":"<p>&#8212; Furniture Today,<br \/>\nSAN DIEGO, Calif. \u00e2\u20ac\u201d Case goods resource Kathy Ireland Home by Martin is set to open a warehouse in south China<br \/>\n                        <!--adsense--><br \/>\n\t\t <!--more--><br \/>\n that will be stocked with product from all eight Asian factories used by the home entertainment and home office specialist.<\/p>\n<p>The new facility will allow dealers to save on freight costs by ordering mixed containers that can be shipped directly to their U.S. distribution center.\u00c2\u00a0<\/p>\n<p> \u00e2\u20ac\u0153This will open us up to midmarket dealers who can\u00e2\u20ac\u2122t afford to buy a whole container of goods from a single factory,\u00e2\u20ac\u009d said Karl Eulberg, vice president of sales. \u00e2\u20ac\u0153A whole container is especially difficult to do in a niche category like home office or home entertainment.\u00e2\u20ac\u009d<\/p>\n<p>Previously, dealers not wanting a container from a single factory had to order goods from the company\u00e2\u20ac\u2122s San Diego warehouse \u00e2\u20ac\u201d a move that boosted freight costs, especially for retailers east of the Mississippi.<\/p>\n<p>\u00e2\u20ac\u0153With the mixed-container option, we\u00e2\u20ac\u2122ll be as competitive as anybody (based) on the East Coast,\u00e2\u20ac\u009d Eulberg said.<\/p>\n<p>In addition to freight savings, he said the new warehouse will cut lead times to about six weeks \u00e2\u20ac\u201d roughly half the time it normally takes to receive a container from China.<\/p>\n<p>The company will stock about 85% of its SKUs at the facility.<\/p>\n<p>\u00e2\u20ac\u0153This will also help the dealer establish a more smooth product flow,\u00e2\u20ac\u009d Eulberg said.<\/p>\n<p>The new warehouse currently is 50,000 square feet, but easily can be doubled in size if demand warrants, he explained.<\/p>\n<p>Eulberg said most of the company\u00e2\u20ac\u2122s Asian factories already have begun producing items for the warehouse. Shipments will begin in November.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8212; Furniture Today, SAN DIEGO, Calif. \u00e2\u20ac\u201d Case goods resource Kathy Ireland Home by Martin is set to open a warehouse in south China<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1977","post","type-post","status-publish","format-standard","hentry","category-furniture-world-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/1977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=1977"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/1977\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=1977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=1977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=1977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}