Jeff Linville — Furniture Today,
\nNEW YORK \u00e2\u20ac\u201d Billionaire Donald Trump and Lexington Home Brands announced Thursday that they will
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\nintroduce a furniture line next year under the Trump brand.<\/p>\n
Lexington will develop and market a full line of case goods and upholstery based on the lifestyle of the iconic real estate and television entrepreneur, who has attached his name to several buildings, including hotels and a casino.<\/p>\n
The line, to be called Trump Home, will offer \u00e2\u20ac\u0153affordable opulence\u00e2\u20ac\u009d on par with his apparel and accessories products sold at Macy\u00e2\u20ac\u2122s stores for the past two years. A launch date hasn\u00e2\u20ac\u2122t been announced, but the collection probably will not be ready for the spring High Point market, officials said.<\/p>\n
\u00e2\u20ac\u0153Trump Home furniture offers consumers a tangible way to experience the luxurious Trump lifestyle for themselves, in their own home, no matter where they live, and even if they can\u00e2\u20ac\u2122t afford millions for one of my properties,\u00e2\u20ac\u009d said Trump. \u00e2\u20ac\u0153Now the public can not only wear my clothes, they can sit on my couch.\u00e2\u20ac\u009d<\/p>\n
\u00e2\u20ac\u0153While Mr. Trump\u00e2\u20ac\u2122s passion continues to be real estate, the huge success of \u00e2\u20ac\u0153The Apprentice\u00e2\u20ac\u009d (Trump\u00e2\u20ac\u2122s NBC-TV show) and now his menswear lines prove that the Trump name resonates with a growing generation of consumers who are eager to emulate his success,\u00e2\u20ac\u009d said The Trump Organization\u00e2\u20ac\u2122s Cathy Hoffman Glosser, vice president of global licensing.<\/p>\n
Trump said he\u00e2\u20ac\u2122ll play a part in the furniture design process, lending the collection the sophisticated style that graces his many upscale properties.<\/p>\n
Lexington is no stranger to licensed furniture, having developed lines with both corporations (Woolrich, Nautica) and individuals (Bob Timberlake and Arnold Palmer).<\/p>\n
Phil Haney, who recently joined Lexington as president and CEO, said, \u00e2\u20ac\u0153Trump Home furniture offers far more than an association with a popular star. No name is more synonymous with upscale living than Donald Trump. \u00e2\u20ac\u00a6 His name is emblazoned atop the most beautiful buildings. The interiors and service are exquisite, down to the smallest detail. Furniture that suggests access to this lifestyle, with the quality and attention to detail that Trump is known for, is one of the most logical extensions of Trump\u00e2\u20ac\u2122s own personal passion, his buildings and interior design.\u00e2\u20ac\u009d<\/p>\n
He added that in the Lexington furniture lineup, \u00e2\u20ac\u0153Trump Home fills an important niche at the most glamorous end \u00e2\u20ac\u201d upscale with pizzazz and sophistication.\u00e2\u20ac\u009d<\/p>\n","protected":false},"excerpt":{"rendered":"
Jeff Linville — Furniture Today, NEW YORK \u00e2\u20ac\u201d Billionaire Donald Trump and Lexington Home Brands announced Thursday that they will<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2141","post","type-post","status-publish","format-standard","hentry","category-furniture-world-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/2141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=2141"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/2141\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=2141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=2141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=2141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}