Michael J. Knell
\nMONTREAL\u00c2\u00a0— Mega Group has become the exclusive distributor of Ireland’s Kaymed visco-
\n\t\t
\nelastic sleep products to its network of 450 independent retailers across Canada.<\/p>\n
Mega, this country’s largest furniture and bedding buying and marketing group, signed the agreement with Kayfoam Woolfson during a trade mission to Canada headed by Miche\u00c3\u00a1l Martin, minister for enterprise, trade and employment for the Republic of Ireland.<\/p>\n
“This is an exclusive agreement to supply all their members with our product,” said Barry Navan, Kayfoam Woolfson’s vice president of sales for North America.<\/p>\n
Kayfoam and Mega also are set to launch a comprehensive joint marketing effort to promote the Keymed brand throughout Canada. This campaign will kick off next week with a series of ads in two of Quebec’s largest newspapers, La Presse and the Montreal Gazette.<\/p>\n
Currently, the product found on Mega floors is Kaymed’s original line, but plans are in the works to introduce the company’s higher-end Numuru line in coming months.<\/p>\n
Kaymed products currently are being sold by four Mega member stores in Quebec, including two Multi Meubles stores and a Sleep Experience outlet. The line will be rolled out to members from across the country at the Canadian Home Furnishings Market in Toronto next January.<\/p>\n
The relationship between Kayfoam Woolfson and Mega Group began when managers met and began talking at Furniture\/Today’s Bedding Conference in Las Vegas earlier this year.\u00c2\u00a0<\/p>\n
Kaymed is the visco-elastic bedding division of Kayfoam Woolfson, the family-owned Irish mattress maker.
\n“This agreement allows both companies to focus on core strengths, with Mega distributing, training and merchandising Kaymed product across their retail membership,” Kayfoam Woolfson said in a statement. “It will support the growth of independent retailers in Canada by offering them exclusive access to Kaymed’s world-class product range.”<\/p>\n
Kaymed’s niche has been the development of pressure-relieving mattresses. Recent innovations include the Kaymed Visco AirLayer, a micro-climate control layer that promotes comfortable sleeping temperatures whether a room is warm or cold, working in balance with an individual’s body.<\/p>\n
The Mega-Kaymed deal doesn’t include Kayfoam Woolfson’s other offerings, such as innerspring mattresses, pillows and other sleep products.<\/p>\n
“At the moment, the only division we’re exporting from Ireland is the visco-elastic,” Navan said.<\/p>\n","protected":false},"excerpt":{"rendered":"
Michael J. Knell MONTREAL\u00c2\u00a0— Mega Group has become the exclusive distributor of Ireland’s Kaymed visco-<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2465","post","type-post","status-publish","format-standard","hentry","category-furniture-world-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/2465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=2465"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/2465\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=2465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=2465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=2465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}