David Perry — Furniture Today
\nAimed at women age 23 to 35<\/p>\n
ATLANTA\u00c2\u00a0— Simmons is engaging in some girl talk to reach young female bedding shoppers.<\/p>\n
A brochure called \u00e2\u20ac\u0153A girl\u00e2\u20ac\u2122s guide to mattress shopping\u00e2\u20ac\u009d is aimed at young women age 23 to 35 who are in the market for a new mattress, addressing them with hip graphics and text.<\/p>\n
<\/p>\n
For example, the guide refers to \u00e2\u20ac\u0153those pointy bra things\u00e2\u20ac\u009d worn by Madonna. If you bought your bed in those days, the guide notes, it\u00e2\u20ac\u2122s time for a new bed.
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\nYou also need a new bed, the guide says, if \u00e2\u20ac\u0153your bed dips like a hammock but isn\u00e2\u20ac\u2122t nearly as relaxing,\u00e2\u20ac\u009d or \u00e2\u20ac\u0153you wake up feeling like you stayed out late, even though you stayed in.\u00e2\u20ac\u009d<\/p>\n
\u00e2\u20ac\u0153If you\u00e2\u20ac\u2122re still reading,\u00e2\u20ac\u009d the guide says, \u00e2\u20ac\u0153you probably have a bed that\u00e2\u20ac\u2122s more than seven years old, which is the age experts say a mattress stops giving you the support it should. After all, your body changes a lot in seven years and your mattress should keep up with your needs.\u00e2\u20ac\u009d<\/p>\n
The guide is being distributed to editors at major women\u00e2\u20ac\u2122s-interest consumer magazines, so they can use the content in articles about mattress shopping. It also will be available as a downloadable file at
\nwww.beautyrest.com, a new consumer-friendly Web resource that contains mattress shopping information.<\/p>\n
\u00e2\u20ac\u0153We created the girl\u00e2\u20ac\u2122s guide to make the mattress shopping experience easier for young women, especially those who are purchasing a new mattress or upgrading from an old bed for the first time,\u00e2\u20ac\u009d said Tim Oakhill, senior vice president of marketing and international licensing at Simmons. \u00e2\u20ac\u0153The guide presents knowledge about the mattress industry in a fun, easy-to-read way, so readers feel more comfortable in the retail environment and more secure about their mattress selection.\u00e2\u20ac\u009d<\/p>\n
The guide acknowledges the reader probably dreads looking for a new bed, but adds that with the right information at hand, \u00e2\u20ac\u0153this shopping experience doesn\u00e2\u20ac\u2122t have to be unpleasant. Just remember that more comfortable, restful nights await you.\u00e2\u20ac\u009d<\/p>\n
Various types of mattresses are reviewed. The only brand-specific message comes in a description of Pocketed Coil spring mattresses, which the guide notes were created by Simmons and feature \u00e2\u20ac\u0153an advanced innerspring system\u00e2\u20ac\u009d that enables the coils to adjust independently to the body, providing undisturbed sleep.<\/p>\n
Under the \u00e2\u20ac\u0153night night\u00e2\u20ac\u009d heading, the guide offers this advice for better sleep:<\/p>\n
*\u00c2\u00a0\u00e2\u20ac\u0153Make sure your bedroom is dark, cool and uncluttered.\u00e2\u20ac\u009d<\/p>\n
*\u00e2\u20ac\u0153Prepare your mind and body for sleep: read for pleasure, take a hot bath or do light stretching before bed.\u00e2\u20ac\u009d<\/p>\n
*\u00e2\u20ac\u0153Limit the use of your TV or computer in your bedroom and turn your clock away from you.\u00e2\u20ac\u009d<\/p>\n
*\u00c2\u00a0\u00e2\u20ac\u0153Establish a regular sleep schedule and don\u00e2\u20ac\u2122t sleep in. Instead, take power naps.\u00e2\u20ac\u009d<\/p>\n
*\u00e2\u20ac\u0153Try not to drink caffeinated beverages or eat chocolate after 2 p.m. We know this one is tough, but it\u00e2\u20ac\u2122s for your own good.\u00e2\u20ac\u009d<\/p>\n
For more information, the guide says, readers should visit www.simmons.com.<\/p>\n","protected":false},"excerpt":{"rendered":"
David Perry — Furniture Today Aimed at women age 23 to 35 ATLANTA\u00c2\u00a0— Simmons is engaging in some girl talk to reach young female bedding shoppers. A brochure called \u00e2\u20ac\u0153A girl\u00e2\u20ac\u2122s guide to mattress shopping\u00e2\u20ac\u009d is aimed at young women age 23 to 35 who are in the market for a new mattress, addressing them […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-266","post","type-post","status-publish","format-standard","hentry","category-furniture-world-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=266"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/266\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}