(CBS) LOS ANGELES It seemed like a safe bet, but a West L.A. furniture store is going to have to ante up after offering
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\ncustomers free furniture if UCLA beat the heavily favored USC.<\/p>\n
“If the UCLA football team wins this Saturday … you’ll get your furniture free!” H.D. Buttercup Manufacturer Furniture Mart, 3225 Helms Ave., announced in television commercials and a half-page advertisement in the Los Angeles Times.<\/p>\n
The unranked Bruins stunned No. 2-ranked USC 13-9 at the Rose Bowl Saturday afternoon and now the furniture store must pay up – free furniture to customers who ordered more than $2,000 worth before the game began.<\/p>\n
Although the promotion was not insured, “We’re ecstatic for these people,” said Mila Becker of HD Buttercup’s public relations. “We’re glad to be a part of history.”<\/p>\n
It was not immediately known how many people took the store’s offer or how much money the business will lose, Becker said.<\/p>\n
The promotion began as an inter-office bet between store CFO and USC alumnus Pej Sabet and owner H.D. Buttercup, who lives in Brentwood, Becker said.<\/p>\n
Tired of hearing Sabet bragging about his alma mater, store owners decided Wednesday night to do the promotion, Becker said.<\/p>\n
During the game, Becker received calls from both Sabet in Los Angeles and Buttercup in New York as they cheered on their respective teams, she said.<\/p>\n
Customers who took part in the promotion were also calling to ask how to get refunds on the furniture they bought. Customers have a week to claim their refunds, Becker said.<\/p>\n
The first people through the door after the game were a couple who had just bought a home and were excited to be getting a free bed, Becker added.<\/p>\n","protected":false},"excerpt":{"rendered":"
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