{"id":3003,"date":"2013-12-22T09:28:45","date_gmt":"2013-12-22T03:58:45","guid":{"rendered":"http:\/\/indonesia-furniture.com\/news\/2013\/12\/22\/leap-of-faith-has-customers-shopping-for-furniture-on-internet\/"},"modified":"2013-12-22T09:28:45","modified_gmt":"2013-12-22T03:58:45","slug":"leap-of-faith-has-customers-shopping-for-furniture-on-internet","status":"publish","type":"post","link":"https:\/\/indonesia-furniture.com\/articles\/leap-of-faith-has-customers-shopping-for-furniture-on-internet\/","title":{"rendered":"Leap of faith has customers shopping for furniture on internet"},"content":{"rendered":"<p>By John Willman,Business Editor<br \/>\nWhile consumers are becoming increasingly                         <!--adsense--><br \/>\n\t\t <!--more--><br \/>\nconfident about going online to buy mass-produced products such as books and DVDs, buying designer furniture over the internet may require a certain leap of faith. The product is far from standardised &#8211; there is usually a variety of finishes and fabrics, and shoppers will want to see samples. Meanwhile, it costs much more to deliver bulky and fragile furniture than smaller items.<\/p>\n<p>Yet Julie Edwards, a former investment banker, has created a thriving internet business selling upmarket Italian furniture. The reason, she says, is that &#8220;rip-off Britain&#8221; allows her Europe by Net business to sell expensive designer products online at prices consumers cannot resist.<\/p>\n<p>The rest of this article is for FT.com subscribers only<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By John Willman,Business Editor While consumers are becoming increasingly<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3003","post","type-post","status-publish","format-standard","hentry","category-furniture-world-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/3003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=3003"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/3003\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=3003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=3003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=3003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}