By: Furniture World Magazine\u00c2\u00a0
\nMountain Woods Furniture will introduce its Rustic
\n\t\t
\nArts Log Furniture line at the Las Vegas Market later this week. Although the company manufactures a comprehensive line of handcrafted aspen log furniture, Mountain Woods had been deluged with requests from retailers for a line of log furniture at a significantly lower price point. Yet, co-owner Mike O\u00e2\u20ac\u2122Connell refused to rush a slipshod product to market. \u00e2\u20ac\u0153Not only did we need to reduce costs for our budget line, but we had to do it in such a way that each piece did not erode our very high customer satisfaction\u00e2\u20ac\u009d he said. \u00e2\u20ac\u0153The Mountain Woods Log Furniture brand is respected from coast to coast; we even have satisfied customers in Europe and Asia.\u00e2\u20ac\u009d<\/p>\n
Although their dealers asked Mike and his wife and business partner Dee to create budget-priced pieces, those pleas fell on deaf ears until they felt satisfied their craftspeople were able to trim costs without hurting the beauty or durability of the products. \u00e2\u20ac\u0153Our dealers told us they had customers who aspired to our unique heirloom-quality line with its lifetime warranty, but the purchase of one of our bedroom or dining room sets was not realistic for them,\u00e2\u20ac\u009d Dee said. \u00e2\u20ac\u0153We strongly believe that in today\u00e2\u20ac\u2122s stressful world, log furniture takes us back to nature and a more peaceful way of existing. It was difficult for us to accept that we didn\u00e2\u20ac\u2122t have furniture choices for a segment of the market. Now with the Rustic Arts Log Furniture line, we have products for those families\u00e2\u20ac\u201dand some commercial markets too. We also expect that many of those purchasers will move up to our Heirloom line over time,\u00e2\u20ac\u009d she added.<\/p>\n
The timing could not have been better for the introduction of this budget line. As Baby Boomers approach retirement age, many have purchased country homes and cabins with the intention of living there part time now and full time in retirement. This trend has fueled the log home industry\u00e2\u20ac\u2122s explosive growth, and the O\u00e2\u20ac\u2122Connells have happily ridden those coattails. \u00e2\u20ac\u0153Even traditional furniture stores who in the past would never think of stocking log furniture are waking up to this trend and contacting us to help them meet the demand for unique rustic furniture,\u00e2\u20ac\u009d Dee O’Connell said.<\/p>\n
While creating the Rustic Arts Log Furniture line consumed much of Mike O\u00e2\u20ac\u2122Connell\u00e2\u20ac\u2122s time in 2013, he also rededicated himself to increasing the already high sustainability quotient of their furniture manufacturing process. With a gleam in his eye, he noted: \u00e2\u20ac\u0153Sustainability is such a hot topic that the U.N. declared 2014 as the Year of Sustainability, and you can\u00e2\u20ac\u2122t pick up a magazine, newspaper or see a TV program without some mention of the topic. Yet, sustainability has always been a focus of Mountain Woods Furniture.\u00e2\u20ac\u009d He explained how they primarily use \u00e2\u20ac\u0153dead standing\u00e2\u20ac\u009d aspen trees for their furniture. That usage provides them with the raw materials to create unique beds, armoires, tables and chairs–but also cutting those dead trees makes the forest healthier!\u00e2\u20ac\u009d The sustainability efforts do not stop with their wood selection. Dee O\u00e2\u20ac\u2122Connell speaks to their careful selection of finishes and sanding methods that help keep their \u00e2\u20ac\u0153family\u00e2\u20ac\u009d of workers healthy and safe. \u00e2\u20ac\u0153We want our customers to feel good about every aspect of our furniture\u00e2\u20ac\u201deven the handcrafting and finishing process,\u00e2\u20ac\u009d she said.<\/p>\n
For more information, contact Dee O\u00e2\u20ac\u2122Connell, Co-owner, Mountain Woods Furniture at Dee@MountainWoodsFurniture.com<\/p>\n","protected":false},"excerpt":{"rendered":"
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