\u00c2\u00a0By: Furniture World Magazine \u00c2\u00a0
\nAs consumers become increasingly educated about
\n\t\t
\nthe environment and organic products, Viv\u00c3\u00a8tique, finds itself correctly positioned as a market innovator with two new additions to its extensive line of organic mattresses and bedding products. Viv\u00c3\u00a8tique introduced the \u00e2\u20ac\u0153Easy Ship Bed,\u00e2\u20ac\u009d which allows consumers to create mattress comfort levels to their specific requirements, and the \u00e2\u20ac\u0153Old World Classic,\u00e2\u20ac\u009d a more luxurious product offering that rests atop a eight-way, hand-tied boxspring, at the 2014 Las Vegas Market on January 27- February 2.<\/p>\n
The “Easy Ship Bed” is made with the same comfortable and all-natural latex materials used in many of Viv\u00c3\u00a8tique\u00e2\u20ac\u2122s other bestselling mattresses, but it is uniquely customizable with three layers or “zones” to the bed, each of which may be sold separately or as a set. The zones have varying degrees of firmness so the layers can be rearranged to make the sleep set more or less firm depending on each customer\u00e2\u20ac\u2122s comfort zone requirements. The unique portability of these natural latex pieces, which can be easily rolled and packaged in a box and shipped via UPS, makes the sleep set more accessible and affordable to appeal to a larger consumer base.<\/p>\n
Viv\u00c3\u00a8tique\u00e2\u20ac\u2122s other new creation, the \u00e2\u20ac\u0153Old World Classic\u00e2\u20ac\u009d appeals to customers seeking the perfect combination of old world style and superior modern materials. Visitors at the Las Vegas show will be treated to an inside view of an \u00e2\u20ac\u0153Old World Classic,\u00e2\u20ac\u009d to showcase its old-world charm and performance of its eight-way hand-tied boxspring that is hand crafted and side-stitched to ensure optimal quality and longevity.<\/p>\n
It is this spirit of invention, coupled with such careful devotion to quality craftsmanship that enables Viv\u00c3\u00a8tique to celebrate its 90th anniversary this year with growing success. In the last year alone, Viv\u00c3\u00a8tique\u00e2\u20ac\u2122s explosive sales led to the doubling of its warehouse to 31,000 square feet and increase of its staff to 28 employees. Viv\u00c3\u00a8tique already distributes their line of organic sleep sets to more than 240 retail locations nationwide, but the company is now adding more mainstream stores to their client list. Most notably, Viv\u00c3\u00a8tique crib mattresses are now being offered at buybuyBABY\u00e2\u20ac\u2122s group of eight retail stores in New York, New Jersey, Maryland and Virginia, as well as at the award-winning Bellini baby and teen furniture stores.<\/p>\n
\u00e2\u20ac\u0153People spend nearly a third of their lives in bed, so it makes sense that as consumers switch to organic food and clothing, they would also want organic bedding,\u00e2\u20ac\u009d said Vivetique President and Chief Executive Officer Steve Carwile. \u00e2\u20ac\u0153As the market continues to grow, Viv\u00c3\u00a8tique will remain in the forefront \u00e2\u20ac\u201c expanding our range of organic products to ensure that as many people as possible get a comfortable and healthy night\u00e2\u20ac\u2122s sleep.\u00e2\u20ac\u009d<\/p>\n
Viv\u00c3\u00a8tique\u00e2\u20ac\u2122s mattresses, pillows and top of bed items use only the cleanest and purest natural fibers of the highest quality, and Viv\u00c3\u00a8tique\u00e2\u20ac\u2122s (www.Viv\u00c3\u00a8tique.com) trademark line of Sonoma Wool\u00e2\u201e\u00a2 products follows organic agricultural practices. Unlike some \u00e2\u20ac\u0153green\u00e2\u20ac\u009d cotton, which is not grown under any certified standards, Viv\u00c3\u00a8tique\u00e2\u20ac\u2122s cotton products are made only from unbleached, un-dyed and certified organic cotton fibers.<\/p>\n
Viv\u00c3\u00a8tique first opened its\u00e2\u20ac\u2122 doors in the \u00e2\u20ac\u0153Crown City\u00e2\u20ac\u009d of Pasadena, California in 1917, where the company was originally known as Crown City Mattress. Today, twin brothers Steve and Scott Carwile are maintaining Viv\u00c3\u00a8tique\u00e2\u20ac\u2122s status as the leading organic mattress manufacturer with decades of experience. Viv\u00c3\u00a8tique continues its\u00e2\u20ac\u2122 mission of providing Viv\u00c3\u00a8tique customers with the most restful and healthy night\u00e2\u20ac\u2122s sleep possible, without compromising a commitment to quality. Viv\u00c3\u00a8tique is proud to be celebrating its 90th anniversary this year. For more information about Viv\u00c3\u00a8tique Sleep Systems, visit www.Viv\u00c3\u00a8tique.com or call 1 (800) 365-6563.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00c2\u00a0By: Furniture World Magazine \u00c2\u00a0 As consumers become increasingly educated about<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3196","post","type-post","status-publish","format-standard","hentry","category-furniture-world-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/3196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=3196"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/3196\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=3196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=3196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=3196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}