Furniture\/Today — Home Accents Today,
\nHome furnishings supplier and retailer Rachel Ashwell Shabby Chic said it plans to
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\nopen nearly 60 U.S. stores in the next five years on top of the six it currently has open.<\/p>\n
Some of the markets targeted by the brand are Austin, Texas, Natick, Mass., and Philadelphia, the company said in a release. Its existing stores are in New York, Chicago, and Santa Monica, Malibu, San Francisco and Newport Beach, Calif.<\/p>\n
More stores are planned for international markets, though the company didn\u00e2\u20ac\u2122t release details.
\nThe company, led by designer and entrepreneur Rachel Ashwell, hired B|W|R Public Relations to head a marketing campaign for the 18-year-old brand as it prepares for the aggressive expansion plan.<\/p>\n
In addition to its six stores, Shabby Chic distributes home furnishings to more than a dozen in-store boutiques and hundreds of retailers. Target stores sell the spin-off Simply Shabby Chic brand.<\/p>\n
Rachel Ashwell Shabby Chic\u00e2\u20ac\u2122s product line includes slipcovered furniture, bedding, sleepwear and accessories for adults and infants, among other things.<\/p>\n","protected":false},"excerpt":{"rendered":"
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