(WBZ) BOSTON A local retail giant is promising free furniture if the Red Sox win it all in 2014.
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\nThe Jordan’s Furniture TV commercial began running Wednesday.<\/p>\n
“And if the Red Sox win the world championship…they will be yours for free\u00e2\u20ac\u00a6,” the commercial said.<\/p>\n
In an industry hurting by the slow housing market, retail experts say a creative promotion can make the difference.<\/p>\n
So what is at stake here? Company executives would not give me exact numbers but they did say for those items, during that period of time, sales would top $20 million.<\/p>\n
“I am rooting for the Red Sox,” said Elliot Tatelman of Jordan’s Furniture. “We bought insurance that is going to cover the whole thing I would never have done it if I was going to be rooting against the Red Sox, let’s put it that way.”<\/p>\n
The promotion covers five major items purchased over the next five weeks, ending April 16.<\/p>\n
Jordan’s Furniture paid the Red Sox for the right to use the team’s name, calling it “The Monster Deal.”<\/p>\n
(\u00c2\u00a9 MMVII, CBS Broadcasting Inc. All Rights Reserved.)<\/p>\n","protected":false},"excerpt":{"rendered":"
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