By: Furniture World Magazine \u00c2\u00a0
\nAdvanced Media Solutions (AMS) announced that they have
\n\t\t
\njoined, for the first time, the impressive list of industry professionals attending this year\u00e2\u20ac\u2122s High Point show.<\/p>\n
\u00e2\u20ac\u0153We are very excited to be making a presence at IHFC\u00c2\u00ae on M12 IHFC in the NHFA Resource Center,\u00e2\u20ac\u009d explains AMS CEO Mark Williams. \u00e2\u20ac\u0153This is the world\u00e2\u20ac\u2122s largest wholesale home furnishings show. What better venue to introduce furniture retailers to the innovative, results-driven marketing services of AMS.\u00e2\u20ac\u009d<\/p>\n
This year\u00e2\u20ac\u2122s High Point is expected to draw over 75,000 attendees, including a number of advertising and marketing agencies. But, says Williams, \u00e2\u20ac\u0153Don\u00e2\u20ac\u2122t expect the usual agency line from AMS. Agencies talk about branding and building awareness. At AMS, we specialize in unique marketing tactics that get immediate results you can see and measure.\u00e2\u20ac\u009d<\/p>\n
Williams goes on to say,\u00e2\u20ac\u009d The majority of our clients see a 35% – 50% increase in sales as a result of our promotions\u00e2\u20ac\u009d. \u00e2\u20ac\u0153These impressive returns are a direct result of AMS\u00e2\u20ac\u2122s innovative approach\u00e2\u20ac\u009d says AMS Director of Operations, Chad Zaputil, \u00e2\u20ac\u0153The result: we drive more customers inside your store.\u00e2\u20ac\u009d<\/p>\n
Zaputil points to some most recent guerilla marketing tactics. \u00e2\u20ac\u0153We have mobile billboards that can target very specific geographic areas or events. Hours can be adjusted to meet our client\u00e2\u20ac\u2122s needs, day or night.\u00e2\u20ac\u009d<\/p>\n
AMS has been employing unique tactics for a wide range of local, regional and national clients, including retail locations for La-Z-Boy Furniture Galleries, Simmons Mattress Galleries and Kmart.<\/p>\n
Williams says, \u00e2\u20ac\u0153We have the complete capabilities to do any traditional marketing and advertising. But we encourage our clients, especially in furniture retail, to think beyond the circular, to do something different. Because that\u00e2\u20ac\u2122s what makes them stand out, that\u00e2\u20ac\u2122s what drives traffic and sales.\u00e2\u20ac\u009d<\/p>\n
Visitor to their High Point booth will be able to enter to win up to $10,000 in free advertising with AMS. \u00e2\u20ac\u0153This may be our first appearance at High Point,\u00e2\u20ac\u009d adds Williams. \u00e2\u20ac\u0153But we\u00e2\u20ac\u2122re certain it won\u00e2\u20ac\u2122t be our last.\u00e2\u20ac\u009d<\/p>\n
About Advanced Media Solutions: Advanced Media Solutions (AMS) is a full-service advertising and marketing firm specializing in developing innovative, integrated solutions to drive traffic, increase sales and generate outstanding returns for local, regional and national retail clients. AMS develops, launches, and coordinates a wide range of services and solutions, including promotional events, print, outdoor and broadcast advertising, direct mail, packaging, logo and graphic design. AMS is headquartered in Long Beach, California. For more information call (562) 595-7414 or email jay@advancedmediasolutions.net.<\/p>\n","protected":false},"excerpt":{"rendered":"
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