Thomas Russell — Furniture Today,
\nAT THE MARKET \u00e2\u20ac\u201d The Sustainable Furniture
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\nCouncil brought its message to High Point with a party and presentation.<\/p>\n
SFC Chairman Gerry Cooklin, also president of Chilean manufacturer South Cone, spoke at the gathering in his company\u00e2\u20ac\u2122s showroom here. For several years, Cooklin has pushed for the formation of a group that makes and markets sustainable, or environmentally friendly, furniture products.<\/p>\n
South Cone uses sustainable materials in about 40% of its product mix and is aiming for 100% eventually, he said. Sustainable hardwoods include, but are not limited to, timber grown in managed forests that replace each tree that is cut down.<\/p>\n
“We are the ones that add so much value to that resource,” he said. “If we learn to harvest it sustainably, there will be enough resources for everyone.”<\/p>\n
Higher-end companies like his have a unique opportunity to market sustainable products, he added.<\/p>\n
“If we sell to the higher-end customer, as South Cone does, we have the ear of the people who are the movers and shakers of this world,” said Cooklin.<\/p>\n
He noted the widespread concern over global warming caused by human activities, particularly the destruction of rainforests.<\/p>\n
Cooklin urged people in the industry to join the SFC, which now has about 40 members.<\/p>\n
He said that individuals and companies that don\u00e2\u20ac\u2122t know how to make a difference on their own can make a difference as part of a growing coalition.<\/p>\n
“There is a point at which we reach a critical mass,” he said, noting the effort will also involve educating consumers. “We\u00e2\u20ac\u2122ve got to change how we do things. It\u00e2\u20ac\u2122s going to take a while.”<\/p>\n","protected":false},"excerpt":{"rendered":"
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