Universal Furniture announced that they are offering their dealers the opportunity to participate in a new four-level program designed to provide a comprehensive approach to marketing the Universal line of casegoods, fabric and leather upholstery, occasional and accent pieces, and home entertainment options.<\/p>\n
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Called Universal Home, dealers receive benefits at each level, can select their own level of participation, and can move to a higher level at any time.<\/p>\n
Bill Hall, vice president of sales and marketing for Universal stated, \u00e2\u20ac\u0153This program gives our retailers, large and small alike, the support they need to grow their business and the necessary tools to strengthen their bottom line.\u00e2\u20ac\u009d
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\n Benefits of the program are comprehensive and include a variety of industry-leading marketing tools, resources, and support.<\/p>\n
Retailers at the first three levels purchase a minimum number of bedroom, dining room, upholstery, or occasional groups, and can merchandise the product the way it best fits their store. They are not locked into a \u00e2\u20ac\u0153gallery-type\u00e2\u20ac\u009d design requirement. However, retailers involved in the uppermost level of Universal Home agree to devote at least 5,000 square feet of contiguous floor space for their product display. Hall notes, \u00e2\u20ac\u0153The program is unique in the industry in that it is flexible and supports each retailer\u00e2\u20ac\u2122s individual merchandising strategy.\u00e2\u20ac\u009d He adds, \u00e2\u20ac\u0153Universal has a complete package of home furnishings products and we offer our retailers all the support they need to succeed.\u00e2\u20ac\u009d<\/p>\n
Universal began the program at the October 2012 Home Furnishings Market, and by December had more than 100 retailers participating.<\/p>\n","protected":false},"excerpt":{"rendered":"
Universal Furniture announced that they are offering their dealers the opportunity to participate in a new four-level program designed to provide a comprehensive approach to marketing the Universal line of casegoods, fabric and leather upholstery, occasional and accent pieces, and home entertainment options. Called Universal Home, dealers receive benefits at each level, can select their […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-395","post","type-post","status-publish","format-standard","hentry","category-furniture-world-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=395"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/395\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}