Casual Living,
\nRIO Brands presented more new product than at any time in the company\u00e2\u20ac\u2122s 60+ year history during the May 8-10 National Hardware Show in Orlando, Fla.<\/p>\n
The Philadelphia, Pa.-based manufacturer introduced a broad line of steel and aluminum patio furniture and accessories under the RIO Creations banner.
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\nIts program included designs in stacking, folding chairs and action chairs, plus coordinated tables and umbrellas.<\/p>\n
Established in 1947 as All-Luminum Products, RIO Brands is one of the oldest, continuously active companies in the outdoor furniture business. A leader in the beach furniture category, RIO Creations is preparing to enter the casual furniture category with the same fashion leadership that made RIO Beach a standard.<\/p>\n
RIO had many firsts in the development of new concepts in patio furniture, for example RIO introduced the first wire grid patio stack chairs to the United States in 1983. In 1984, RIO originated the concept of an outdoor dining set in a box. \u00e2\u20ac\u0153Well-thought-out, on-trend risk-taking is nothing new for RIO,\u00e2\u20ac\u009d said Mark Cohen, vice president, sales. \u00e2\u20ac\u0153We enjoyed a real success with our opening price point sets this year because RIO added an element that the trading companies don\u00e2\u20ac\u2122t offer at this price point \u00e2\u20ac\u201c fashion.\u00e2\u20ac\u009d<\/p>\n
With a long history in the outdoor furniture business, an early success in opening price point goods to use as a stepping stone and both marketing and manufacturing in place to deliver quality goods on time, RIO sees 2015 as a new beginning and an important direction for their established quality, fashion, design and value.<\/p>\n
\u00e2\u20ac\u0153The time is right for us to make this move due to a number of factors: from the standpoint of our company size, capacity, financial strength, management team and market conditions,\u00e2\u20ac\u009d said RIO Brands President Warren Cohen. \u00e2\u20ac\u0153We have the financial strength, facilities and expertise to enter this market without hesitation. Our joint venture factories in China occupy over 1 million square feet and employ over 2,000 people. In addition we have a permanent American staff, living in China and supervising production and quality control in the factories. Most customers don\u00e2\u20ac\u2122t realize it when they meet with us, but we are the factory.\u00e2\u20ac\u009d<\/p>\n
Mark Cohen added, \u00e2\u20ac\u0153Our new 30,000 sq.-ft. showroom in Wuyi, Zheijang Province, China will give us a world-class venue in which to present to major customers our greatly expanded product offering where the industry does their buying \u00e2\u20ac\u201c in the Far East.\u00e2\u20ac\u009d<\/p>\n
Because RIO feels there is room for trend-conscious designs in the under $500 patio set market, that\u00e2\u20ac\u2122s where they are putting their effort. The company is betting their creativity and engineering superiority will propel them to the position of a major player in the mass portion of a business that helps Americans claim the new room in their homes \u00e2\u20ac\u201c the outdoor room that is their patio.<\/p>\n
\u00e2\u20ac\u0153We see our move as a three-year process of increasing line breadth and depth,\u00e2\u20ac\u009d Warren Cohen said. He pointed out the launch includes dining sets, open-stock stacking chairs, open-stock deep-seating stack chairs, bistro and conversation sets, promo folding sets and chairs and open-stock market umbrellas. Plus, there are accessories including loungers, accent tables and a RIO Creations category exclusive — color-coordinated rolling party coolers.<\/p>\n
Concerning trends, Warren Cohen said, \u00e2\u20ac\u0153In general, we will be seeing in 2015 an overall deepening of frame colors mostly working with lighter tones of coordinated colors on slings and cushions in patterns and stripes. There is a trend toward bolder, brighter fabrics on chairs and umbrellas. On frames, that translates to dark browns, warm grays, neutrals and black. Black is up-trending for frames. A bit less edgy, warm grays and greige (meaning grayish beige) will continue, too. Bolder fabrics play out in burnt orange and brick red, with more lush greens, plus patterns that use brighter accent colors than have been seen before.\u00e2\u20ac\u009d<\/p>\n
More and more, the idea of bringing indoor fashions outside is determining the direction on the patio. To address and infuse these influences into its new line, RIO has identified these themes into which its products are organized:<\/p>\n
From the Earth \u00e2\u20ac\u201c colors, forms and materials blended to evoke the feeling of tranquility found in nature\u00e2\u20ac\u2122s environment.\u00c2\u00a0<\/p>\n
Contemporary \u00e2\u20ac\u201c always in the mix indoors and out, contemporary is uncluttered, sleek and sometimes thought of as being urban or metropolitan.<\/p>\n
New Classics \u00e2\u20ac\u201c especially important with the rise of the \u00e2\u20ac\u0153bring the indoors outside\u00e2\u20ac\u009d trend, this theme recognizes established looks in classic indoor furnishings and recasts them in new applications for the outdoor room that instantly bring a look of richness, history and refinement to the patio.<\/p>\n","protected":false},"excerpt":{"rendered":"
Casual Living, RIO Brands presented more new product than at any time in the company\u00e2\u20ac\u2122s 60+ year history during the May 8-10 National Hardware Show in Orlando, Fla. The Philadelphia, Pa.-based manufacturer introduced a broad line of steel and aluminum patio furniture and accessories under the RIO Creations banner.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-4020","post","type-post","status-publish","format-standard","hentry","category-furniture-world-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/4020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=4020"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/4020\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=4020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=4020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=4020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}