By BRIAN FUNK Staff Reporter
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\nVaughan Furniture Co. began a new era at 4:30 p.m. June 5 when the first piece of a new line of bedroom furniture rolled off the production line at the B.C. Vaughan plant.<\/p>\n
The nine-drawer dresser made of solid cherry and maple wood arrived with much fanfare, signaling the culmination of a new partnership between the 84-year-old, Galax-based company and John Scarsella, the former chief executive officer of Durham Furniture.
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\nVaughan and Scarsella joined forces earlier this year to launch Virginia Sterling. Vaughan executives say they hope the new division will strengthen and stabilize the manufacturing operation and open up a new market for products.<\/p>\n
\u00e2\u20ac\u0153We’re excited about the possibilities and what this means for our domestic production and our employees at the B.C. Vaughan plant,\u00e2\u20ac\u009d said Taylor Vaughan, president of Vaughan Furniture.<\/p>\n
\u00e2\u20ac\u0153We have incredible talent, resources, and experience in our domestic operation. The Virginia Sterling division will allow us to use and grow those resources to their fullest potential.\u00e2\u20ac\u009d<\/p>\n
The pieces that came off the line June 5 are part of the Louis Phillipe line – the first of four Virginia Sterling groups the company introduced at the spring furniture market in High Point, N.C.<\/p>\n
Vaughan said all four groups sold well and the company is still taking orders.<\/p>\n
The other three groups are 19th Century English, cottage and traditional styles. All are made of domestic hardwoods like maple and cherry.<\/p>\n
Virginia Sterling is an independent division of Vaughan, with all products manufactured in the company’s sole remaining manufacturing facility – the B.C. Vaughan plant in Galax.<\/p>\n
The pieces feature a higher quality construction and higher price point than Vaughan’s typical products.<\/p>\n
Virginia Sterling will target the higher end of the solid wood bedroom market with retail prices ranging from $2,999 to $3,999 – about double the price of Vaughan’s products, which range from $1,500 to $2,000.<\/p>\n
Vaughan said the Virginia Sterling line will help the Galax company stabilize manufacturing by marketing products to the upper end of the furniture market – which cheaply made Chinese imports can’t compete with.<\/p>\n
\u00e2\u20ac\u0153We’ll be targeting higher-end furniture dealers,\u00e2\u20ac\u009d Vaughan said. \u00e2\u20ac\u0153These are folks who would not be interested in the traditional Vaughan Furniture product.\u00e2\u20ac\u009d<\/p>\n
Scarsella & Associates – an Ohio-based furniture marketing and sales firm owned and operated by John Scarsella and son Michael – is directing product development, sales, marketing and customer support for Virginia Sterling.<\/p>\n
Vaughan said the partnership with the Scarsellas came out of a conversation with furniture industry analyst Jerry Epperson.<\/p>\n
Epperson knew of the Scarsellas’ desire to find a domestic manufacturer for its new product, and knew Vaughan had been looking for new products to build and new markets to tap.<\/p>\n
John Scarsella said he is pleased to be in business with the Galax manufacturer. \u00e2\u20ac\u0153[Vaughan] is truly are one of our industry’s great American companies.\u00e2\u20ac\u009d<\/p>\n
Bill Vaughan, chief executive officer of Vaughan Furniture, said the Scarsellas have a successful track record and deep understanding of the market that Virginia Sterling will target.<\/p>\n
\u00e2\u20ac\u0153When you combine that with Vaughan’s history of superior domestic manufacturing, we have no doubt that the Virginia Sterling division will be successful.\u00e2\u20ac\u009d<\/p>\n","protected":false},"excerpt":{"rendered":"
By BRIAN FUNK Staff Reporter \u00c2\u00a0 Vaughan Furniture Co. began a new era at 4:30 p.m. June 5 when the first piece of a new line of bedroom furniture rolled off the production line at the B.C. Vaughan plant. The nine-drawer dresser made of solid cherry and maple wood arrived with much fanfare, signaling the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4217","post","type-post","status-publish","format-standard","hentry","category-furniture-indonesia-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/4217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=4217"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/4217\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=4217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=4217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=4217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}