Susan M. Andrews — Furniture Today,
\nCompany can design \u00e2\u20ac\u0153green\u00e2\u20ac\u009d products for customers<\/p>\n
VALDESE, N.C. \u00e2\u20ac\u201d Fabric source Valdese Weavers made a splash at Showtime this month with the launch of its Valor brand, designed to package its green and sustainable story for residential furniture manufacturer customers.
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\nValor \u00e2\u20ac\u201d a name inspired by \u00e2\u20ac\u0153Valdese\u00e2\u20ac\u009d and the first letters of \u00e2\u20ac\u0153organizational responsibility\u00e2\u20ac\u009d \u00e2\u20ac\u201d is more a philosophy than a product, according to President Mike Shelton.<\/p>\n
\u00e2\u20ac\u0153The idea is that each customer can decide what\u00e2\u20ac\u2122s important for their own story, instead of just having a limited line of green fabrics available,\u00e2\u20ac\u009d he said.<\/p>\n
The company, which has been implementing environmentally responsible processes and products for several years at its manufacturing plant and through its contract fabrics division, has developed \u00e2\u20ac\u0153the biggest toolbox in town\u00e2\u20ac\u009d to support the initiative, according to Michelle Apple, speaking to customers at a Showtime reception to launch the program.<\/p>\n
Apple, who is creative director for Valdese Weavers Contract and helped spearhead the Valor program, was referring to more than 500 organic, recycled and\/or renewable components \u00e2\u20ac\u201d including warps, filling yarns and colors \u00e2\u20ac\u201d that Valdese Weavers has available to develop eco-friendly product \u00e2\u20ac\u0153and let each customer define its own green story.\u00e2\u20ac\u009d<\/p>\n
\u00e2\u20ac\u0153Everything that contains organic, recycled or rapidly renewable material will be tagged with the Valor brand,\u00e2\u20ac\u009d said Zack Taylor, vice president of sales and marketing. \u00e2\u20ac\u0153The idea is to have an elegant design solution for our customers so we can help them achieve their aims in this area.<\/p>\n
\u00e2\u20ac\u0153It\u00e2\u20ac\u2122s more meaningful than just saying, \u00e2\u20ac\u02dcHere\u00e2\u20ac\u2122s a green product,\u00e2\u20ac\u2122\u00e2\u20ac\u009d Taylor said. \u00e2\u20ac\u0153We will work \u00e2\u20ac\u02dcbackward\u00e2\u20ac\u2122 with the customer to find both the economy and the story they want to tell and then we\u00e2\u20ac\u2122ll fit the product to that need \u00e2\u20ac\u201d whether they want organic or recycled or some combination.\u00e2\u20ac\u009d<\/p>\n
Product shown under the Valor banner at the recent Showtime ranged from $6.95 to $13.95 per yard for furniture manufacturers. The company said that shows that \u00e2\u20ac\u0153going green\u00e2\u20ac\u009d doesn\u00e2\u20ac\u2122t have to mean a drastic price increase, which has been a sticking point for many furniture producers.<\/p>\n
In promotional materials for its new Valor branding program for environmentally responsible textiles, Valdese Weavers expresses the theme in several \u00e2\u20ac\u0153green statements\u00e2\u20ac\u009d like this one.<\/p>\n","protected":false},"excerpt":{"rendered":"
Susan M. Andrews — Furniture Today, Company can design \u00e2\u20ac\u0153green\u00e2\u20ac\u009d products for customers VALDESE, N.C. \u00e2\u20ac\u201d Fabric source Valdese Weavers made a splash at Showtime this month with the launch of its Valor brand, designed to package its green and sustainable story for residential furniture manufacturer customers.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4220","post","type-post","status-publish","format-standard","hentry","category-furniture-indonesia-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/4220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=4220"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/4220\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=4220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=4220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=4220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}