Clint Engel — Furniture Today,
\nRIVER EDGE, N.J. \u00e2\u20ac\u201d The owner of the Huffman Koos name has opened a 70,000-square-foot H&K store here, holding off at least for now on earlier plans to open under the full name of the former Top 100 company.<\/p>\n
H&K is led by CEO Anthony Mehran, who bought the rights to the Huffman Koos name out of bankruptcy in 2012.
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\n Mehran opened a wholesale Huffman Koos showroom at the High Point Market this spring. He also closed his seven-store Moda Furniture in Passaic, N.J., announcing that at least five of the locations would open as Huffman Koos \u00e2\u20ac\u201d a separate entity \u00e2\u20ac\u201d after renovation.<\/p>\n
But Mehran, who is developing proprietary sourcing for the revived brand, said he doesn\u00e2\u20ac\u2122t have enough goods yet to re-launch a Huffman Koos-only store. H&K features a mix of about 50% Huffman Koos branded goods, mainly from China and Vietnam, with the balance from other suppliers including Natuzzi and Serta, which have galleries.<\/p>\n
A second, 35,000-square-foot H&K is set to open this month at the former Moda in Fairfield, N.J., and a third is planned for mid-August at a former Moda in Middletown, N.Y. Mehran also said is looking at Rockaway, N.J. for a fourth location, possibly this year, at a non-Moda site.<\/p>\n
The company sold the leases on two other former Moda stores to a retailer Mehran wouldn\u00e2\u20ac\u2122t name.<\/p>\n
He said he could make the transition to Huffman Koos in the New York\/New Jersey area some time next year. But he said those plans are tentative because he\u00e2\u20ac\u2122s also marketing the Huffman Koos name to Top 100 retailers as an in-store gallery concept, and those retailers may frown on competing with a stand-alone store.<\/p>\n
\u00e2\u20ac\u0153We\u00e2\u20ac\u2122re \u00e2\u20ac\u00a6 trying to sell the Huffman Koos brand to other retailers in our region, so we want to leave the brand name out there and available,\u00e2\u20ac\u009d he said.<\/p>\n
Mehran added that his plan to convert the Huffman Koos wholesale showroom in High Point to a retail store during non-market times was delayed in order to focus on H&K\u00e2\u20ac\u2122s main trading area. But he said he hopes to have the High Point space open to the public in about two weeks.<\/p>\n
Consumer response to H&K has been positive, Mehran said, although he added that business has been \u00e2\u20ac\u0153stagnant\u00e2\u20ac\u009d because of the tough business climate for furniture sales. He declined to disclose sales projections.<\/p>\n","protected":false},"excerpt":{"rendered":"
Clint Engel — Furniture Today, RIVER EDGE, N.J. \u00e2\u20ac\u201d The owner of the Huffman Koos name has opened a 70,000-square-foot H&K store here, holding off at least for now on earlier plans to open under the full name of the former Top 100 company. H&K is led by CEO Anthony Mehran, who bought the rights […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4374","post","type-post","status-publish","format-standard","hentry","category-furniture-indonesia-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/4374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=4374"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/4374\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=4374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=4374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=4374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}