David Perry — Furniture Today,
\nFORT LAUDERDALE, Fla. \u00e2\u20ac\u201d International Bedding hopes to blitz the competition with its new National Football League mattress line.<\/p>\n
The line is tough enough to take a linebacker to dreamland, company officials say. It features a luxury-firm build with excellent edge support, they said.
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\n This marks the first NFL-licensed mattress line, according to IB officials. They are working with Baseline Licensing Group to introduce the line, set for launch at the Las Vegas Market later this month.<\/p>\n
It will be accompanied by a line of NFL-licensed headboards, featuring all 32 NFL teams.<\/p>\n
Retails on the NFL mattresses, designed around the team colors on the border and panel, start at $399 for a twin set. A queen-size set will retail for $799 and a king-sized set at $999.<\/p>\n
\u00e2\u20ac\u0153The power of the NFL brand is something that the bedding business is about to realize,\u00e2\u20ac\u009d the company said in a statement, adding that the new line should appeal to the sport\u00e2\u20ac\u2122s millions of fans.<\/p>\n
The beds will have a corner streamer carrying the team logo. Hang tags will feature an NFL hologram.<\/p>\n
The program is designed to provide \u00e2\u20ac\u0153NFL-tough\u00e2\u20ac\u009d merchandise, IB officials said. The beds will carry 10-year non-prorated warranties.<\/p>\n
International Bedding also is introducing headboards tied to other pro sports, including Major League Baseball and the National Basketball Assn. In addition, some headboards highlight National Collegiate Athletic Assn. teams.<\/p>\n","protected":false},"excerpt":{"rendered":"
David Perry — Furniture Today, FORT LAUDERDALE, Fla. \u00e2\u20ac\u201d International Bedding hopes to blitz the competition with its new National Football League mattress line. The line is tough enough to take a linebacker to dreamland, company officials say. It features a luxury-firm build with excellent edge support, they said.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4380","post","type-post","status-publish","format-standard","hentry","category-furniture-indonesia-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/4380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=4380"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/4380\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=4380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=4380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=4380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}