Carole Sloan
\nMay expand into category later, exec says<\/p>\n
NEW YORK \u00e2\u20ac\u201d A new agreement to bring Martha Stewart Collection products to Macy\u00e2\u20ac\u2122s doesn\u00e2\u20ac\u2122t involve furniture, but might spread into the category later.<\/p>\n
\u00e2\u20ac\u0153I think the furniture business has potential for us,\u00e2\u20ac\u009d Tim Adams, CEO of Macy\u00e2\u20ac\u2122s Home Store, said in an interview after Stewart and Macy\u00e2\u20ac\u2122s announced the agreement today.\u00c2\u00a0 \u00e2\u20ac\u0153Bernhardt produces the line and we\u00e2\u20ac\u2122ll be meeting with Alex (Bernhardt) about opportunities.\u00e2\u20ac\u009d<\/p>\n
<\/p>\n
Rugs also are potential for development, he said. Martha Stewart\u00e2\u20ac\u2122s company recently signed an agreement with Safavieh for rugs.
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\nFor now, the line \u00e2\u20ac\u201d to launch in 2014 \u00e2\u20ac\u201d will include bed and bath, housewares, casual dinnerware, flatware, glassware, cookware, holiday decorating and trim-a-tree products. It will focus on traditional to more contemporary neo-traditional design themes.<\/p>\n
\u00e2\u20ac\u0153Our partnership with Martha Stewart is a big opportunity for Macy\u00e2\u20ac\u2122s and represents an exciting new direction that will create an enhanced shopping experience and attract new customers to Macy\u00e2\u20ac\u2122s,\u00e2\u20ac\u009d said Terry Lundgren Federated chairman, president and CEO.<\/p>\n
The Martha Stewart Signature Collection, a step-up home furnishings program, was launched in 2002 with Bernhardt as the furniture licensee.<\/p>\n
Kmart has an exclusive collection of Martha Stewart Everyday home furnishings including bed, bath, dinnerware, housewares, and ready-to-assemble and outdoor furniture.<\/p>\n","protected":false},"excerpt":{"rendered":"
Carole Sloan May expand into category later, exec says NEW YORK \u00e2\u20ac\u201d A new agreement to bring Martha Stewart Collection products to Macy\u00e2\u20ac\u2122s doesn\u00e2\u20ac\u2122t involve furniture, but might spread into the category later. \u00e2\u20ac\u0153I think the furniture business has potential for us,\u00e2\u20ac\u009d Tim Adams, CEO of Macy\u00e2\u20ac\u2122s Home Store, said in an interview after Stewart […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-439","post","type-post","status-publish","format-standard","hentry","category-furniture-world-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=439"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/439\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}