By: Furniture World Magazine\u00c2\u00a0<\/p>\n
Mattress Firm, one of the nation\u00e2\u20ac\u2122s leading specialty mattress retailers, announced that the company has concluded its internally-driven, national agency review and selected two strategic partners to drive its creative and media initiatives.
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\nFort Lauderdale-based Zimmerman Advertising will oversee creative, which is an extension of the role the company has partially held for the past 18 months, while the San Francisco office of OMD will assume responsibilities for media planning and buying. Both firms are part of the Omnicom Group.<\/p>\n
\u00e2\u20ac\u0153Mattress Firm is in an accelerated growth stage and our brand positioning and marketing efforts are critical components of our overall growth strategy,\u00e2\u20ac\u009d said Bill Dandy, executive vice president of branding for Mattress Firm. \u00e2\u20ac\u0153After an extensive agency review with some highly talented and qualified agencies, I am confident that we\u00e2\u20ac\u2122ve selected two partners who have the leadership and the know-how to develop and implement marketing strategies that will build on our brand equity. We also expect to realize a high degree of synergy between the two agencies, as they are both part of the respected Omnicom family of companies.\u00e2\u20ac\u009d<\/p>\n
In addition to Zimmerman and OMD, the agency review process included consideration of some the industry\u00e2\u20ac\u2122s most recognized and reputable agencies, including several top 10 agencies as ranked by Advertising Age.<\/p>\n
Mattress Firm currently operates 400 stores in 35 markets in 20 states. The company has already opened 34 new stores in 2014 through both strategic acquisitions and organic growth and has plans to open an additional 45 by the end of the year.<\/p>\n
\u00e2\u20ac\u0153We look forward to continuing our brand development work with Mattress Firm as we further establish their position as the premier national specialty store destination for sleep solutions\u00e2\u20ac\u009d said Pat Patregnani, President of Zimmerman.<\/p>\n
Dandy added: \u00e2\u20ac\u0153Pat and his team have played an integral role in establishing our presence in many of our key markets, I look forward to the impact they will have on a national scale.\u00e2\u20ac\u009d<\/p>\n
\u00e2\u20ac\u0153We are thrilled to have the opportunity to work with Mattress Firm. Our team is anxious to begin developing media strategies that will target consumers across multiple mediums to support their accelerated growth plans,\u00e2\u20ac\u009d said Monica Karo, Managing Director for OMD West.<\/p>\n
Mattress Firm has also been working with Seattle-based Destination Marketing for several years. During the transitional period, which may continue through early spring 2015, Destination Marketing will continue to support Mattress Firm in many of its key markets.<\/p>\n
\u00e2\u20ac\u0153We are very appreciative of the impact that Dan Voetmann and his team have had on our business results to date and look forward to their continued support throughout this transition.\u00e2\u20ac\u009d said Bill Dandy.<\/p>\n
About Zimmerman Advertising:
\nHeadquartered in Fort Lauderdale, ZIMMERMAN ADVERTISING, an Omnicom Group \u00e2\u201e\u00a2 company, is currently the 15th largest advertising agency in the United States, with more than 1,000 full-time associates and offices throughout the country, including New York, Los Angeles, Washington D.C., Chicago, Dallas, San Francisco and Atlanta.<\/p>\n
About OMD: OMD (www.omd.com) is one of the largest and most innovative media communications specialists in the world, with more than 140 offices in 80 countries. Named 2013 Most Creative Agency in the World by The Gunn Report for Media, OMD also had the distinction of being named Media Agency of the Year and winning a Gold Lion and two Bronze Lions at the 2014 Cannes International Advertising Festival. In addition, OMD was awarded the most Effies in 2013 and 2014, including the highest honor of Grand Effie, and was named 2012 Global Media Agency of the Year by Adweek and 2012 Media Agency of the Year in the U.S. by Advertising Age. The agency network is a unit of Omnicom Group Inc.<\/p>\n
About Mattress Firm: Houston-based Mattress Firm (www.mattressfirm.com) is America\u00e2\u20ac\u2122s preferred specialty mattress company and the nation\u00e2\u20ac\u2122s largest specialty retailer of top-of-the-line Sealy products. Founded in 1986, Mattress Firm\u00e2\u20ac\u2122s knowledgeable sales staff, broad product offering and competitive prices have fueled the company\u00e2\u20ac\u2122s growth to 400 stores in 35 markets.<\/p>\n","protected":false},"excerpt":{"rendered":"
By: Furniture World Magazine\u00c2\u00a0 Mattress Firm, one of the nation\u00e2\u20ac\u2122s leading specialty mattress retailers, announced that the company has concluded its internally-driven, national agency review and selected two strategic partners to drive its creative and media initiatives.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4448","post","type-post","status-publish","format-standard","hentry","category-furniture-indonesia-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/4448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=4448"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/4448\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=4448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=4448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=4448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}