By: Furniture World Magazine\u00c2\u00a0
\nThe West Coast\u00e2\u20ac\u201c based furniture dealer Johnson Interiors and More, Oceanside, CA location, is the latest to commit to Harden\u00e2\u20ac\u2122s high-performing in-store retail concept.
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\nHarden Home Studio\u00e2\u201e\u00a2 debuted at the April 2013 High Point Market after a successful five-month test run with three Harden customers, including Gallahan\u00e2\u20ac\u2122s Furniture of Fredericksburg, Virginia; The Woods at Colts Neck, New Jersey; and Interiors in Lancaster, Pennsylvania. Twenty-five dealers were targeted for 2013 installations at the time of the launch, with an additional 25 anticipated for 2014.<\/p>\n
The concept, which clearly presents consumers with a multitude of finish, hardware, cushion, fabric and other options, is based on research conducted by Al Wight of Strategic Decisions, Inc. and was designed by retail expert and FURNITURE WORLD Magazine contributing editor, Martin Roberts of GRID2.<\/p>\n
\u00e2\u20ac\u0153Harden came up with an idea to differentiate themselves from the imported products that have no options,\u00e2\u20ac\u009d said Rex Maynard, president and owner, Maynard\u00e2\u20ac\u2122s Home Furnishings in Belton, S.C. \u00e2\u20ac\u0153The customer gets the message that they can build what they want.\u00e2\u20ac\u009d<\/p>\n
\u00e2\u20ac\u0153Our sales of the higher priced Harden upholstery in particular have grown,\u00e2\u20ac\u009d added Maynard, whose store is one of the top five Harden Home Studio\u00e2\u201e\u00a2 dealers. \u00e2\u20ac\u0153The customization option has been there, but now they walk through and with the swatches displayed in the studio and the information kiosks, they can quickly grasp that they have choices.\u00e2\u20ac\u009d<\/p>\n
\u00e2\u20ac\u0153Providing options for high-end consumers is the way of the future and we\u00e2\u20ac\u2122ve landed on a method for making the selection process easy for both shoppers and retail sales staff,\u00e2\u20ac\u009d says Greg Harden, president and chief executive officer, Harden Furniture. \u00e2\u20ac\u0153Our dealers tell us that the design of the studio footprint is efficient and acts like a beacon of light for attracting consumer attention in their stores.\u00e2\u20ac\u009d<\/p>\n
The five top-performing Harden Home Studio\u00e2\u201e\u00a2 dealers to date are: Pasadena Furniture, Pasadena, MD; Kensington Furniture, Kensington, CT; Maynards, Belton, SC; Great Lakes, Holland, MI; and Parker Furniture, Beaverton, OR.<\/p>\n
Meridee Johnson Reynolds, owner of Johnson Interiors & More, said she is carrying on a family tradition of furniture retailing that began 38 years ago with her father\u00e2\u20ac\u2122s store H. Johnson Furniture. \u00e2\u20ac\u0153We probably carried Harden for 30 of those years,\u00e2\u20ac\u009d Reynolds added. \u00e2\u20ac\u0153Harden is quality, American-made product and one of the top brands I wanted to carry in the new store.\u00e2\u20ac\u009d<\/p>\n","protected":false},"excerpt":{"rendered":"
By: Furniture World Magazine\u00c2\u00a0 The West Coast\u00e2\u20ac\u201c based furniture dealer Johnson Interiors and More, Oceanside, CA location, is the latest to commit to Harden\u00e2\u20ac\u2122s high-performing in-store retail concept.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4487","post","type-post","status-publish","format-standard","hentry","category-furniture-indonesia-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/4487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=4487"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/4487\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=4487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=4487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=4487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}