Joan Gunin — Furniture Today,
\nUpscale producer targeting midpriced retailers<\/p>\n
SOMERSET, N.J. \u00e2\u20ac\u201d Ekornes, the upscale Norway-based recliner and upholstery maker, will show its Stressless line for the first time in Tupelo at this month\u00e2\u20ac\u2122s market.
\n \u00c2\u00a0
\n The company will feature a full 24-seat \u00e2\u20ac\u0153zone\u00e2\u20ac\u009d display in the Tupelo Building, space 6206, and a mall display in the concourse of building 6.
\n
\n\t\t
\nTupelo is considered a target audience for Ekornes as it pushes into more traditional markets and expands its presence in the central United States.<\/p>\n
\u00e2\u20ac\u0153It\u00e2\u20ac\u2122s not just high-end contemporary consumers who want comfortable seating,\u00e2\u20ac\u009d said Hunter Bigham, Midwest regional sales manager for Ekornes. \u00e2\u20ac\u0153We believe Stressless is for everybody.\u00e2\u20ac\u009d\u00c2\u00a0<\/p>\n
The company said it polled its sales force and found that many prospective accounts will be attending Tupelo.<\/p>\n
\u00e2\u20ac\u0153We are excited about making the connection with retailers who might not have time for us at another show, or who might think Stressless isn\u00e2\u20ac\u2122t a fit for them,\u00e2\u20ac\u009d Bigham said. \u00e2\u20ac\u0153Once folks understand how comfort sells product, our unique concept becomes very powerful for midpriced retailers.\u00e2\u20ac\u009d<\/p>\n","protected":false},"excerpt":{"rendered":"
Joan Gunin — Furniture Today, Upscale producer targeting midpriced retailers SOMERSET, N.J. \u00e2\u20ac\u201d Ekornes, the upscale Norway-based recliner and upholstery maker, will show its Stressless line for the first time in Tupelo at this month\u00e2\u20ac\u2122s market. \u00c2\u00a0 The company will feature a full 24-seat \u00e2\u20ac\u0153zone\u00e2\u20ac\u009d display in the Tupelo Building, space 6206, and a mall […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4614","post","type-post","status-publish","format-standard","hentry","category-furniture-indonesia-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/4614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=4614"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/4614\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=4614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=4614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=4614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}