Reve mocha finish debuted during premarkets
\n — Casual Living,
\nThe new R\u00c3\u0160VE outdoor mocha finish drew attention to New River\u00e2\u20ac\u2122s showroom during Chicago\u00e2\u20ac\u2122s Casual Furniture Pre-Market and the West Coast Casual Furniture Premarket, literally stopping people in their tracks, according to Michael Mettendorf, vice president of sales and marketing for New River.
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\n \u00e2\u20ac\u0153Frankly, everyone was blown away,\u00e2\u20ac\u009d Mettendorf said. \u00e2\u20ac\u0153Not only is this finish revolutionary in the U.S. market, it\u00e2\u20ac\u2122s incredibly beautiful as well. We had to do very little selling … it really spoke for itself. Dealers who never considered us for more than a few rocking chairs are giving us multiple slots on their floor. This product will give us immediate importance and access to retailers who cater to upscale consumers.\u00e2\u20ac\u009d<\/p>\n
R\u00c3\u0160VE finishes by New River provide weather protection in full sun exposure for New River\u00e2\u20ac\u2122s Brazilian Cherry furniture. The custom-applied R\u00c3\u0160VE finish adds another dimension, making the wood virtually impervious to any outdoor elements, including insects, parasites and extreme temperature changes. As an added bonus, the custom R\u00c3\u0160VE finish produces a deep, rich, upscale look. It\u00e2\u20ac\u2122s available in mocha, which resembles walnut, or honey. R\u00c3\u0160VE is currently available on a broad selection in the 2015 furniture collection, including the new Charleston Deep Seating pieces as well as the Extension Table and Dining chairs.<\/p>\n
After literally searching the world for the most durable, extreme outdoor protection, New River selected a time-tested product from Europe used for many years in protecting doors and windows from harsh winter and wet summer weather.<\/p>\n
R\u00c3\u0160VE, which means \u00e2\u20ac\u0153dream\u00e2\u20ac\u009d in French, is a finish that\u00e2\u20ac\u2122s water-based, eco friendly, non-toxic, hydro-repellant, prevents checking, splitting and cracking and prevents the effects of humidity, rotting and pests. Although it\u00e2\u20ac\u2122s not maintenance-free, it may be the best shield available for protecting outdoor wood.<\/p>\n
\u00e2\u20ac\u0153I just returned from a trip to Europe to learn more about how the finish is used,\u00e2\u20ac\u009d Mettendorf said. \u00e2\u20ac\u0153I was amazed at the durability and versatility it gives to wood used in a variety of outdoor settings. We are thrilled to be able to offer this finish exclusively to New River customers.\u00e2\u20ac\u009d<\/p>\n","protected":false},"excerpt":{"rendered":"
Reve mocha finish debuted during premarkets — Casual Living, The new R\u00c3\u0160VE outdoor mocha finish drew attention to New River\u00e2\u20ac\u2122s showroom during Chicago\u00e2\u20ac\u2122s Casual Furniture Pre-Market and the West Coast Casual Furniture Premarket, literally stopping people in their tracks, according to Michael Mettendorf, vice president of sales and marketing for New River.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4730","post","type-post","status-publish","format-standard","hentry","category-furniture-indonesia-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/4730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=4730"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/4730\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=4730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=4730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=4730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}