‘Beyond’, one of UAE’s newest and most exquisite furniture brands has unveiled its plans to expand its operations in the UAE to cover over 200,000 square feet of furniture retailing space from its existing exclusive 10,000 sq ft showroom at Sharjah.<\/p>\n
The company has earmarked a total investment of over AED 100 million, over the next three years, for opening new premium furniture showrooms in Dubai and other Emirates.
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\n A senior company official stated that ‘Beyond’ aims at emerging as one of the leading value driven furniture brands in the UAE by optimally capitalizing on the massive expected furniture market boom arising from the growing population and record completion of residential projects.<\/p>\n
Commenting on the planned expansion Mr. Farhan Furniturewalla, Managing Director, Beyond, said: ‘The total value of real estate projects in Dubai, is expected to touch over US$ 230 billion over the next decade, according to the latest industry estimates. Additionally, demand will exceed supply despite the release of 175,000 residential units by 2017. Thus the resultant demand for furniture required to fill up these residences itself would mean an exponential growth in the Emirates furniture market.<\/p>\n
‘Furthermore, the UAE customer today is highly sophisticated and the market very competitive and hence, going forward we are confident that only those players who offer quality value products in any strata of the furniture value chain would flourish. Beyond and its aggressive expansion plans are aimed at capturing a significant portion of this high potential furniture market in the UAE and the region. We are confident that given our extensive experience in the furniture business in the sub-continent and our understanding of the local market we would most definitely succeed in adding over 200,000 of additional premium furniture retailing space to our portfolio, in the process significantly enhancing our market presence and share,’ Mr. Furniturewalla added.<\/p>\n
‘Beyond’ offers discerning clients in the UAE a range of premium contemporary as well as classic furniture with an extensive range of sampling to cater to their every aspect and need, albeit at very competitive mid-market prices making the entire product offering an extremely value driven proposition.<\/p>\n
Going forward in addition to its planned UAE expansion, Beyond, which recently launched a highly attractive Ramadan promotion, aims at also replicating its successful business model to capitalize on the significant growth potential in the sector being offered by other GCC countries.<\/p>\n","protected":false},"excerpt":{"rendered":"
‘Beyond’, one of UAE’s newest and most exquisite furniture brands has unveiled its plans to expand its operations in the UAE to cover over 200,000 square feet of furniture retailing space from its existing exclusive 10,000 sq ft showroom at Sharjah. The company has earmarked a total investment of over AED 100 million, over the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4845","post","type-post","status-publish","format-standard","hentry","category-furniture-indonesia-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/4845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=4845"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/4845\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=4845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=4845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=4845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}