Furniture Today
\nMONROE, Mich. \u00e2\u20ac\u201d La-Z-Boy\u00e2\u20ac\u2122s new ads embrace what the company says is the key attribute of its products through the tag line, \u00e2\u20ac\u0153Comfort. It\u00e2\u20ac\u2122s what we do.\u00e2\u20ac\u009d<\/p>\n
Television ads in the new marketing campaign started last week, and online and print ads will be added in the coming weeks.
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\n \u00e2\u20ac\u0153The concept of comfort is more relevant today than ever, and for 80 years La-Z-Boy has embodied comfort for consumers,\u00e2\u20ac\u009d said Doug Collier, La-Z-Boy\u00e2\u20ac\u2122s chief marketing officer. \u00e2\u20ac\u0153The new campaign reminds consumers about the company\u00e2\u20ac\u2122s brand heritage while making La-Z-Boy comfort relevant for the over-connected, hectic world we live in today.\u00e2\u20ac\u009d<\/p>\n
The new ads take a humorous approach to furniture buying, with a nod to how busy and confusing life can be these days.<\/p>\n
\u00e2\u20ac\u0153The people-driven \u00e2\u20ac\u02dcComfort\u00e2\u20ac\u2122 campaign is very unique in the price-focused sea of sameness that defines this industry\u00e2\u20ac\u2122s advertising,\u00e2\u20ac\u009d said Collier. \u00e2\u20ac\u0153Consumers view La-Z-Boy as an approachable, informal brand, and the personal, funny tone of these ads perfectly reflects that attitude.\u00e2\u20ac\u009d<\/p>\n
Ads are set in the La-Z-Boy Furniture Galleries store environment, positioning the store network as a comfortable retail destination for customers.<\/p>\n
The first \u00e2\u20ac\u0153Comfort\u00e2\u20ac\u009d spot aired during ESPN\u00e2\u20ac\u2122s \u00e2\u20ac\u0153Monday Night Football\u00e2\u20ac\u009d on Sept. 10, and more spots will follow during ABC\u00e2\u20ac\u2122s season premiere weeks. The campaign also includes custom integration with \u00e2\u20ac\u0153Extreme Makeover: Home Edition,\u00e2\u20ac\u009d exposure during ESPN and ABC college football games, and a national cable schedule of more than 20 networks, including A&E, Bravo, CNN, HGTV, Lifetime, TBS and USA.\u00c2\u00a0<\/p>\n
Print ads will begin in November issues of 15 national magazines, and interactive online ads will debut on Sept. 17.<\/p>\n
Regional spots for La-Z-Boy Furniture Galleries dealers will complement the national campaign while promoting sales events and high-impact periods.<\/p>\n
The \u00e2\u20ac\u0153Comfort. It\u00e2\u20ac\u2122s what we do.\u00e2\u20ac\u009d is the company\u00e2\u20ac\u2122s first campaign with RPA, the big West Coast ad agency that La-Z-Boy named as its agency of record after conducting a search this spring.<\/p>\n
\u00e2\u20ac\u0153The campaign demonstrates that RPA truly understands our brand, our product and, most importantly, our consumer.\u00e2\u20ac\u009d said Collier.<\/p>\n","protected":false},"excerpt":{"rendered":"
Furniture Today MONROE, Mich. \u00e2\u20ac\u201d La-Z-Boy\u00e2\u20ac\u2122s new ads embrace what the company says is the key attribute of its products through the tag line, \u00e2\u20ac\u0153Comfort. It\u00e2\u20ac\u2122s what we do.\u00e2\u20ac\u009d Television ads in the new marketing campaign started last week, and online and print ads will be added in the coming weeks.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4953","post","type-post","status-publish","format-standard","hentry","category-furniture-indonesia-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/4953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=4953"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/4953\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=4953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=4953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=4953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}