David Perry
\nBedding giant looking for manufacturing partners<\/p>\n
HOFFMAN ESTATES, Ill. \u00e2\u20ac\u201d Bedding major Serta is planning to extend its brand to upholstered furniture and home office seating.<\/p>\n
<\/p>\n
The company plans to enter into exclusive licensing partnerships with manufacturers to develop furniture in specific product, including residential upholstery, contract\/hospitality upholstery, and home office seating.
\n
\n\u00e2\u20ac\u0153This is an exciting move for us,\u00e2\u20ac\u009d said Robert Malin, managing director of Serta International. \u00e2\u20ac\u0153For decades, Serta has provided proven, trusted products in the bedding side of the home furnishings industry. As a result, we have established a very high degree of brand equity with American consumers.<\/p>\n
\u00e2\u20ac\u0153We are looking forward to developing new partnerships to provide the same high level of quality, comfort and style with our new line of home furnishings.\u00e2\u20ac\u009d<\/p>\n
Serta has appointed Global Licensing of Pawleys Island, S.C., to spearhead and develop the new brand licensing initiative. \u00e2\u20ac\u0153It is a privilege to work with Serta on their expansion of this iconic brand,\u00e2\u20ac\u009d said Robert Skotnicki, CEO of Global Licensing.<\/p>\n
He said the company would soon begin identifying licensee candidates, but did not give a target date for when product might be introduced.<\/p>\n","protected":false},"excerpt":{"rendered":"
David Perry Bedding giant looking for manufacturing partners HOFFMAN ESTATES, Ill. \u00e2\u20ac\u201d Bedding major Serta is planning to extend its brand to upholstered furniture and home office seating. The company plans to enter into exclusive licensing partnerships with manufacturers to develop furniture in specific product, including residential upholstery, contract\/hospitality upholstery, and home office seating.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-508","post","type-post","status-publish","format-standard","hentry","category-furniture-world-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=508"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/508\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}