{"id":5209,"date":"2015-02-12T08:40:00","date_gmt":"2015-02-12T03:10:00","guid":{"rendered":"http:\/\/indonesia-furniture.com\/news\/2015\/02\/12\/furniture-businesses-seek-new-markets\/"},"modified":"2015-02-12T08:40:00","modified_gmt":"2015-02-12T03:10:00","slug":"furniture-businesses-seek-new-markets","status":"publish","type":"post","link":"https:\/\/indonesia-furniture.com\/articles\/furniture-businesses-seek-new-markets\/","title":{"rendered":"Furniture businesses seek new markets"},"content":{"rendered":"<p>The Jakarta Post, Jakarta<\/p>\n<p>Local furniture firms are seeking new overseas markets to address declining demand in the face of a possible economic meltdown in the United States, the country&#8217;s largest buyer of wooden furniture.<\/p>\n<p>The gloomy economic forecast could trim furniture exports to the world&#8217;s largest economy by at least 5 percent, Ambar Tjahyono, chairman of the Association of Indonesian Furniture and Handicraft Manufacturers (Asmindo), said recently.<br \/>\n                        <!--adsense--><br \/>\n\t\t <!--more--><br \/>\n&#8220;For the U.S market, we can only rely on products for the upper class because they still have strong purchasing power. As for the remaining classes, we cannot expect much.<\/p>\n<p>&#8220;To make up for the decline in U.S. demand, we are preparing to penetrate other potential markets to maintain our export growth,&#8221; Ambar said.<\/p>\n<p>U.S. consumers are currently facing a decline in their purchasing power, as indicated by the mortgage crisis where most borrowers can no longer afford to pay their obligations.<\/p>\n<p>On average, the United States imports around 30 percent of the Indonesia&#8217;s total furniture output annually, according to the National Agency for Export Development (Nafed).<\/p>\n<p>The agency said with a market share of 4.26 percent, Indonesia ranked fourth after Germany, with 5.19 percent, as the top supplier of wooden furniture to the United States.<\/p>\n<p>Ambar said local furniture firms would expand their distribution chains in China and countries in the Middle East and Eastern Europe.<\/p>\n<p>The association, along with the government, will boost promotions and trade exhibitions in these countries to tap more opportunities, he said.<\/p>\n<p>Nafed secretary Dede Hidayat said the agency would support Asmindo&#8217;s participation in overseas exhibitions in China, Singapore, Dubai, France, Germany and Hungary this year.<\/p>\n<p>While China still controls 21.25 percent of the world&#8217;s wooden furniture market, the country remains in dire need of furniture from other countries to meet rising demand at home, according to Ambar.<\/p>\n<p>&#8220;The high demand in China can be seen easily from our products which are always sold out during Indonesian trade exhibitions there,&#8221; said Ambar.<\/p>\n<p>The global trade in furniture was estimated to reach $80 billion last year, with China controlling around $17 billion, up from $14 billion in 2013.<\/p>\n<p>According to Asmindo, as of September 2014, the country had exported furniture products valued at US$1.5 billion, up from $1.3 billion a year earlier.<\/p>\n<p>Handicraft exports also increased to $700 million in the first nine months of 2014, from $600 million in the same period of 2013.<\/p>\n<p>Ambar said local furniture businesses were set to grow by 10 percent this year, supported by growing demand for ethnic-style furniture made of used wood.<\/p>\n<p>&#8220;My company alone can send 15 to 20 containers of ethnic-designed furniture made of used wood,&#8221; he said.<\/p>\n<p>He said used wood, which could be retrieved from old houses and wooden containers, was somehow better and cost less than newly cut wood.<\/p>\n<p>Asmindo executive director Sae Tanaga Karim said ethnic furniture accounted for almost 10 percent of the country&#8217;s total furniture exports.<\/p>\n<p>Furniture firms started to use used wood in 2013 following a shortage in raw materials after the government launched an intense crackdown on illegal logging.<\/p>\n<p>&#8220;We managed to bounce back last year as we found new sources and types of raw materials,&#8221; Ambar said.<\/p>\n<p>As part of the industry&#8217;s effort to ensure a supply of legally collected wood, Asmindo inked a cooperation deal with PT Setia Mitra and the Indonesian Ecolabeling Institute to plant a special type of teak on 20 hectares of land in Jember, East Java.<\/p>\n<p>The association also planted 17 hectares of similar teak in Bantar Bolang and 15 hectares in Wonosari and Wonogiri, all in Central Java.<\/p>\n<p>&#8220;The teak can be harvested in 15 years,&#8221; he said.<\/p>\n<p>According to Asmindo, the local furniture industry consumes between four and six million cubic meters of wood annually.<\/p>\n<p>International buyers, such as in the U.S. and Europe, prefer furniture using wood certified as legally collected.<\/p>\n<p>Furniture having this certificate will have an additional 30 percent premium price in the market. (ind)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Jakarta Post, Jakarta Local furniture firms are seeking new overseas markets to address declining demand in the face of a possible economic meltdown in the United States, the country&#8217;s largest buyer of wooden furniture. The gloomy economic forecast could trim furniture exports to the world&#8217;s largest economy by at least 5 percent, Ambar Tjahyono, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-5209","post","type-post","status-publish","format-standard","hentry","category-furniture-indonesia-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/5209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=5209"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/5209\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=5209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=5209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=5209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}