{"id":5721,"date":"2016-09-29T06:52:44","date_gmt":"2016-09-29T06:52:44","guid":{"rendered":"http:\/\/javafurniture.com\/news\/?p=5721"},"modified":"2016-09-29T06:52:44","modified_gmt":"2016-09-29T06:52:44","slug":"artek-to-launch-fragrance-inspired-by-second-cycle-furniture-exhibition","status":"publish","type":"post","link":"https:\/\/indonesia-furniture.com\/articles\/artek-to-launch-fragrance-inspired-by-second-cycle-furniture-exhibition\/","title":{"rendered":"Artek to Launch Fragrance Inspired by 'Second-Cycle' Furniture Exhibition"},"content":{"rendered":"

HELSINKI.-<\/strong> In October 2016 Artek<\/a> and Comme des Gar\u00e7ons will launch their joint creation, the STANDARD fragrance. The name derives from Artek\u2019s standard thinking, based on Alvar Aalto\u2019s original idea of systems and standards in furniture design.<\/p>\n


\n<\/p>\n

The unisex fragrance was created in line with Artek STUDIO’s brief on combining synthetic and natural elements. The final scent was developed by Christian Astuguevieille, perfume creator at Comme des Gar\u00e7ons. The result is a blend of Finnish Labrador Tea, Twinflower Linnea Borealis, metal and rust in the base notes and fennel, ginger, lemon, musk, saffron and cedar-wood in the top notes. The visual aesthetics of the STANDARD fragrance were developed to stand along with Artek\u2019s ideology and existing products. In line with Artek\u2019s design ideology, the scent is created with the ambition to nourish physical and emotional wellbeing.<\/p>\n

The fragrance concept was conceived in the pleasant atmosphere of the first collaboration between Artek and Comme des Gar\u00e7ons in 2014, an Artek exhibition of ‘second-cycle’ furniture at Dover Street Market London and Comme des Gar\u00e7ons\u2019 main flagship store in Tokyo. Artek is continuously on the lookout for new and interesting working methods, materials and collaborations. Creating a fragrance with Comme des Gar\u00e7ons was for Artek a great opportunity to work with a company in the forefront of cultural reinvention. The launch of the STANDARD fragrance is one of the key events in Artek\u2019s 75th anniversary celebrations.<\/p>\n

\u201dTo be trendy has never been an end in itself for Artek. The world of senses is always interesting and that was reason enough for us to get involved in the project. Comme des Gar\u00e7ons and Artek are both exceptional companies that have the audacity to operate in fields that are not necessarily intrinsic parts of their business. The STANDARD fragrance is in itself a unique phenomenon. It communicates a message about what Artek stands for today; being radical,\u201d says Mirkku Kullberg, Managing Director of Artek.<\/p>\n

\u201cI guess the greatest similarity between Comme des Gar\u00e7ons and Artek is that we both have a strong vision and belief in creativity that does not lend itself to compromise,\u201d says Adrian Joffe, President of Comme des Gar\u00e7ons Parfum. \u201cWe believe such collaborations create a synergy where the result is greater than the sum of its parts.\u201d Comme des Gar\u00e7ons is known for its experimental approach in everything it does, continuously creating things that did not exist before. \u201cWe like to question the notion of what is luxury,\u201d concludes Joffe.<\/p>\n

STANDARD will be launched in London at Dover Street Market on October 15. The fragrance will be distributed through Artek\u2019s and Comme des Gar\u00e7ons\u2019 own stores as well as Comme des Gar\u00e7ons resellers.<\/p>\n

Source : http:\/\/www.artdaily.org<\/p>\n","protected":false},"excerpt":{"rendered":"

HELSINKI.- In October 2016 Artek and Comme des Gar\u00e7ons will launch their joint creation, the STANDARD fragrance. The name derives from Artek\u2019s standard thinking, based on Alvar Aalto\u2019s original idea of systems and standards in furniture design.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-5721","post","type-post","status-publish","format-standard","hentry","category-furniture-world-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/5721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=5721"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/5721\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=5721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=5721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=5721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}