David Perry —
\nOffer more complete bedding programs<\/p>\n
HIGH POINT\u00c2\u00a0— Why give away something that you can sell?
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\nThat\u00e2\u20ac\u2122s a question asked by suppliers of sleep accessory products, who offer everything from mattress pads and protectors to comforters and a wide range of pillows. And they provide the answer: It\u00e2\u20ac\u2122s often a bad idea.
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\nThe suppliers say that sleep accessories help consumers slumber more comfortably, help improve the looks of stores, and help retailers boost their bottom lines. That\u00e2\u20ac\u2122s the sales pitch for a vast array of sleep accessories available to bedding retailers, including branded pillow lines, pillow protectors, mattress pads and protectors, comforters, duvets, toppers and sheets.<\/p>\n
Most major bedding producers offer accessory programs and products to their retailers.<\/p>\n
Sealy licenses its pillows through Pacific Coast Feather, which makes Sealy pillows, sheets, comforters and mattress pads. Five pillows are offered, in soft support, medium support, firm support, extra firm support and contour designs. Retails range from $16.99 to $79.99.<\/p>\n
Accessories are an add-on feature that allows retailers to offer more complete bedding programs, Sealy officials said.<\/p>\n
Spring Air offers two visco pillows, one a contour pillow and the other featuring shredded visco. Both pillows carry suggested retails of $70.<\/p>\n
\u00e2\u20ac\u0153These visco pillows are a great add-on sale for any mattress set sold,\u00e2\u20ac\u009d said Jim Nation, Spring Air president. He noted that pillows play a key role in helping consumers sleep well. \u00e2\u20ac\u0153Whether you are a back sleeper or a side sleeper,\u00e2\u20ac\u009d Nation said, \u00e2\u20ac\u0153pillows are designed to elevate your head, which helps give you a better night\u00e2\u20ac\u2122s sleep.\u00e2\u20ac\u009d<\/p>\n
Every Tempur-Pedic retailer has the option of carrying that producer\u00e2\u20ac\u2122s strong pillow line, the company said.<\/p>\n
\u00e2\u20ac\u0153Tempur-Pedic is committed to helping consumers get a better night\u00e2\u20ac\u2122s sleep, and we recognize that pillows have a tremendous effect on sleep quality,\u00e2\u20ac\u009d said Chris Henning, president of Tempur-Pedic Retail. \u00e2\u20ac\u0153The only thing more important than the right bed is the right pillow. A pillow that fits properly and delivers support will place the neck and spine in proper alignment, which will help consumers awake rested and relaxed.\u00e2\u20ac\u009d<\/p>\n
Tempur-Pedic\u00e2\u20ac\u2122s pillow line includes ergonomic Swedish Neck Pillows, more traditionally shaped pillows, and even a BodyPillow. Suggested retails range from $85 to $165. All the pillows are made of Tempur-Pedic\u00e2\u20ac\u2122s proprietary Tempur material.<\/p>\n
Serta has an extensive sleep accessory offering that includes natural pillows, down comforters, featherbeds, polyester pillows, mattress pads and fiber-beds.\u00c2\u00a0 The producer also has a top-of-bed program featuring KoolComfort memory foam, which is anti-bacterial and odor absorbing, and a new Balanced AirRest line of pillows and toppers, with adjustable air chambers.<\/p>\n
Retails on the KoolComfort pillows range from $40 to $100, while the Balanced AirRest pillows retail for $119 and the queen mattress toppers in that program retail for $499.<\/p>\n
One of the broadest offerings of sleep accessories is available from Leggett & Platt\u00e2\u20ac\u2122s new Top of Bed Division. The lineup includes sheets, bed packs, daybed and futon covers, comforters, mattress pads, pillows and featherbeds.<\/p>\n
\u00e2\u20ac\u0153The more we can make that store feel like a person\u00e2\u20ac\u2122s home, the better the sales opportunity will be,\u00e2\u20ac\u009d said Richard Downing, who was recently named president of the Top of Bed Division.<\/p>\n
He recommends that bedding retailers show or suggest how fully dressed beds look on the sales floor. The dressed beds will improve the appearance of retail floors and help consumers quickly realize how attractive their beds can look, Downing said.<\/p>\n
Suppliers of sleep accessories say education is the key to retailers fully realizing the sales potential of sleep accessories.<\/p>\n
\u00e2\u20ac\u0153Retailers should not be selling a mattress without selling $200 in pillows and a $200 comforter,\u00e2\u20ac\u009d said Larry Klein, vice president of sales at Natura. \u00e2\u20ac\u0153They would be doing the customer a favor. The customer will be happier and more comfortable and will tell other customers and send them into that store.\u00e2\u20ac\u009d<\/p>\n
Sleep accessories are a big category for Natura, which offers mattress pads, mattress toppers, comforters and a wide range of pillows. The company\u00e2\u20ac\u2122s best-selling pillow is a solid-core latex model with a wool wrap.
\nSeeking to add appeal to female consumers, Natura even offers accessories infused with aloe vera.<\/p>\n
United Sleep offers pillows with its new flagship Nature\u00e2\u20ac\u2122s Dreams line. \u00e2\u20ac\u0153We have great pillows,\u00e2\u20ac\u009d said Lisa Kaufman, chairman. \u00e2\u20ac\u0153We think this is a real opportunity for our customers.\u00e2\u20ac\u009d<\/p>\n
\u00e2\u20ac\u0153These products are an absolute benefit to the end customer,\u00e2\u20ac\u009d added Marc Werner, CEO of United Sleep.<\/p>\n
Carolina Mattress Guild offers a full range of pillows in a new program, which includes latex, visco and special fiber constructions.<\/p>\n
\u00e2\u20ac\u0153Giving away pillows with purchase is the old business model,\u00e2\u20ac\u009d said Kathy Grigg, a principal at CMG. \u00e2\u20ac\u0153Retailers who do that are giving away profit opportunities.\u00e2\u20ac\u009d<\/p>\n
Emerald Home Furnishings has sharply priced sleep accessories in its mix and is seeing strong interest in those products, said Jon Ritchie, general manager of bedding operations. Emerald\u00e2\u20ac\u2122s goosedown comforters retail from $49 to $139, and the pillow offerings include a visco pillow retailing at $17.95.<\/p>\n
\u00e2\u20ac\u0153These products are great for add-on sales,\u00e2\u20ac\u009d Ritchie said. \u00e2\u20ac\u0153They are also good for promotions and to help close the sale.\u00e2\u20ac\u009d<\/p>\n
Entering the U.S. market at the recent High Point market was Magniflex, an Italian bedding producer. Its offerings include a line of ergonomically shaped pillows and cushions.<\/p>\n","protected":false},"excerpt":{"rendered":"
David Perry — Offer more complete bedding programs HIGH POINT\u00c2\u00a0— Why give away something that you can sell? That\u00e2\u20ac\u2122s a question asked by suppliers of sleep accessory products, who offer everything from mattress pads and protectors to comforters and a wide range of pillows. And they provide the answer: It\u00e2\u20ac\u2122s often a bad idea.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-749","post","type-post","status-publish","format-standard","hentry","category-furniture-world-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/comments?post=749"}],"version-history":[{"count":0,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/posts\/749\/revisions"}],"wp:attachment":[{"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/media?parent=749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/categories?post=749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-furniture.com\/articles\/wp-json\/wp\/v2\/tags?post=749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}